“It’s going to be a big show in Cupertino September 9th. We’ll see at least one new phone,” Mark Sullivan writes for VentureBeat. “But most importantly we’ll see what could be called the first product of the Cook era, an Apple smartwatch.”
“The unveiling will be held at the Flint Center in Cupertino, the same venue where the world got its first look at the Mac,” Sullivan writes. “Apple is already building a big new structure outside the venue — a big white box with something mysterious inside.”
“The watch is the first wholly new product Apple has developed since Steve Jobs’ death and Cook’s ascension to CEO. It represents the answer to the question of whether or not Cook has, or lacks, the ‘vision thing,'” Sullivan writes. “When the moment finally arrives, I believe Cook will walk out with the new Apple watch on his wrist. His future at Apple will be all tied up in that little piece of glass and brushed metal.”
Read more in the full article here.
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So melodramatic. And full of crap. Journalism is a dying art. Or the good stuff is so outnumbered that we’re all guilty by association. Why even repeat this?….
It’ll be a giant white toilet bowl, matching the white vomit of iOS 6.
After the upgrade to iOS 6 destroyed my ipad 2 and turned it into a slower than ipad 1, I will never buy another Apple mobile device. NEVER!
Apple is way behind on everything.
O….K….
Then use Android you twat – if that’s you’re attitude apple don’t need your business.
I for you 3 months max on android before you go back to IOS.
Wow tell us how you really feel…
Get a Galaxy Tab I hear is a real performer! Then crawl down that white bowl you speak of…
Hey “Observer”. If you are going to get on here and spew crap at least have the decency to not use someone else’s user name.
From the real Observer.
Yes I know I should register it. I will now.
Samdungy troll u rr rr’nt u?
… and you felt the need to tell us that did you. Drama Queen really isn’t your thing you know.
I have an iPad 2. Mine is not slow. So your statement definitely confuses me.
Ah, yes. I remember the good ole days when a troll was really a troll. None of this tripe these newfangled troll-wanna-be’s try to foist off on us. There use to be serious people trolling. Now it’s just the dregs. More’s the pity…
Correct. What horsesh*t. Apple has not ever acknowledged in a public forum that the iWatch was ever considered, much less that one is under development. Making or breaking “The Tim Cook Era?” Puh-leeze.
You mean like they didn’t their other devices either, yes I’m convinced by your logic.
Another FUD flavor. Trying to engage WSJ and other to believe in something made of nothing more than pure speculation before a najor event.
Shame on, shame on!
Hyperbole of the worst kind.
And you can pretty much guarantee that if the mythical ‘iWatch’ fails to materialise, these dipshits will use it to level every kind of criticism at Apple in general, and Tim Cook in particular, and bring Apple’s stock price down.
You’re definitely right about the negative impact on AAPL.
The Trolls on here will be out in force thats for sure.
Yes. Tim will definitely be in big trouble if he does’t introduce a product Apple never so much as hinted at.
Such idiocy.
I can see this causing the stock price to drop. Every time he fails to do what the idiot journalists and analysts predict, the stock takes a dive.
The iwatch may not have been specifically hinted at, but he did promised a huge year in 2014 and here we are nearly three-quarters of the way though the year with little to show for it. September 9th needs to be big with something different being released if Apple are to live up to the talk and all the hype.
I dunno, Swift is pretty awesome.
If one subscribes to the idea that the stock price is inflated due to the rumor of an iWatch release, it’s natural to assume the stock price will correct itself if no such product materializes.
The one subscribes to the idea that the stock price is manipulated with rumours…
They wouldn’t need a giant white box to demonstrate a wristwatch.
I think they built a model of their complete home automation solution, using signals over existing house current with an intelligent controller operated via iPS app.
Or it could be a flying car. Yep, I bet it’s a flying car. Or a new, sophisticated farming technique.
You’re making fun of me, John. That’s not very nice.
Sorry, John sorry. Better try it again.
There could also be some kind of a gym inside that would enable users to demonstrate or highlight the functions of various equipment and apps on the unicorn watch.
Oh right! How did I miss it? Flying shoes!
iFlubber!
Tardis.
Wow- I used to dream of that as a kid!
What? Is G Dubbya speaking at the event? 😉
Tim will be playing basketball with Kobe.
Now that would be the sort of innovation I expect, I hope you are correct.
IOS app
Called, of course, iConnect.
Plural!
Che grandissime cazzate!!
iWrist
iBand
iStrap
Whatever it is, it’s not a watch or a communicator. It’s most likely a strap of sensors, one of which tracks blood glucose levels. $400 would be a God send for that.
If we could eliminate blood test strips, the insurance industry and diabetics alike would be happy.
Blame Obama! Blame Obama!
I thought we were still blaming Bush for everything?
Oh, wait I forgot….if we blame Obama HE blames Bush. Now I got it right.
Let’s set the record straight; it’s Fillmore’s fault.
No, John Tyler was the real villain all along. His successors have been lambs of compassion.
Sept 9th would be an eventful excited day for Apple. Hopefully the stock will not tank on that day. This news is new today guys. Apple is reportedly teaming up with American Express on iPhone payments. http://www.engadget.com/2014/08/31/apple-rumored-deal-with-amex/?ncid=rss_truncated
So long as they don’t put the “big white box” on a barge, Apple will be fine. 😉
Dear Apple:
Surprise Me.
That is All.
This makes me laugh – no one even knows IF Apple is doing a smart watch.
All the ANALists and tech press are convinced this is what they are doing – well how to make yourself look a total twat – NO ONE KNOWS!!!!!!!
For all we know Apple is creating tech clothing but I believe it’s all about the home.
That white cube is an interior of an Apple connected home and whatever they will be announcing its that structure is key to showing it off.
I suspect it’s there for the tech press to go into and see the thing they’re going to announce work in the environment that it connects to.
Who remembers when all “supply chain checks” pointed to the release of an Apple TV–like the flat panel (that Steve cracked the code on) not the little black box? Yup I remember when that was happening and then didn’t. I’ll believe in an iWatch when I see it. I’ll believe in a 5.5″ iPhone when I see it.
I agree. If Apple doesn’t think a smart watch is the direction to take, as the journalists think, they will be punished by those same journalists for not producing a product that Apple doesn’t believe is worth the effort.
Rumors say the iWatch has sensors that can help your golf swing. The biggest beta tester has been Obama. Recently, he has played more golf than Tiger Woods.
My sources say the iWatch will have an app that will be able to tell if the carpet matches the drapes, and sensors that can determine if an egg is done in the shell from coddled to hard-boiled.
I would pay a premium price for that. Apple should hire you as an advisor.
Enough Steve Jobs was not perfect. He did want an App Store and had to get it right later. The cube was a flop. Lisa was a flop. He did not want a touch screen for the iPhone. He corrected himself on some of these. Also he never would have made without the likes of Tim Cook. Cook needs to be Cook and compliment himself with a Jobs replacement.
I agree that we should refrain from deifying past leaders, and look forward to a fresh outlook from new leaders. If only everyone held that outlook — especially with respect to politics— we might live in a less contentious world.
Well said. But the transmogrification of the past runs apace without challenge. Unfortunately, the contentiousness will peak this November, followed by a terribly short lull, then heading towards another two-year-long crescendo. Tiring it is to those of us mere mortals…
Jim, nobody uses words like ‘transmogrification’ and ‘apace’. Not even me. Snap out of it.
Is Mark Sullivan on Ted Cruz’s payroll ?? Does he call Karl Rove everyday ?? I guess haters just gonna be haters all the time… Jezzz..
Now that we’ve established Sullivan as just another dirtbag wannabee, let’s talk about Cook’s future riding on more than a single watch case. Tim now runs the most valuable company on the planet. He surrounds himself with what looks like an ‘A’ team of players from around the markets… All kind of markets, not just technology.
Seems Sullivan hasn’t gotten to that point of comprehending how important that development is is for the future of Apple. Cook IS NOT Jobs. Never will be.. Has never been billed as such… Johnny Ive was set up as Jobs replacement… Cook was set up to manage THE COMPANY. That’s far more than just a single product set… And that’s EXACTLY what he’s doing. That’s so far ahead of anything Sullivan understands, it’s not even in the same game… So GO AWAY KLOWN, you’re bothering the donkeys..
The 9th will be just fine….
Hey Mark, you gotta crystal ball? I doubt it. Do us a favor and shut up and wait until 1 pm pst on the 9th. Then feel free to blab from your piehole.
I’d say we’re definitely beyond the beginning of the beginning and more toward the middle of the beginning, on a positive glide path.
The poor scamdung fsck doesnt even know what iOS version he’s on! So desperately helpless it’s sad! He can’t help himself if ends up as one of very few failing a system upgrade. Get dumbphone u twat!
I am waiting to see the Apple TV we have been waiting to see for years.
Not a wide screen TV but the beginning of the end of cable TV.
The Apple event is going to be GREAT.
Or the end of the beginning.
The media need to stop telling Apple would be should make Apple will make what they want when they want to make it