“It’s officially iPhone season again now that Apple Inc. has set the date for its annual September launch event,” Andrea Chang reports for The Los Angeles Times. “The launch event will be held at 10 a.m. at the Flint Center for the Performing Arts in Cupertino, Calif., where the company is headquartered. It’s a departure from Apple’s recent product debuts, which have been held on its own campus or at the Yerba Buena Center for the Arts in San Francisco.”
“Every year Apple hints that it has groundbreaking products on the way, but this time around, the anticipation is heightened,” Chang reports. “Already, tech watchers have pointed to Apple’s decision to use the Flint Center — where Steve Jobs debuted the original Mac three decades ago — as a sign that Apple is planning to announce something major. (A massive white structure is currently being built on the campus of De Anza College, where the Flint Center is located.) ”
“Analysts, too, say they’re expecting a blockbuster fall for Apple,” Chang reports. “Two new iPhones seem like a sure thing, both of which are widely rumored to boast larger screens: one 4.7-inch version, one 5.5-inch version… There are also strong indications that Apple will debut a wearable device, possibly a smartwatch called the iWatch. Such a device would almost certainly be a big seller during the upcoming holiday season and would probably be a companion product that would easily sync to the iPhone and other Apple devices.”
Read more in the full article here.
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“Analysts, too, say they’re expecting a blockbuster fall for Apple,”
lol, you mean “Fall”? 😉
No. They mean “fall.” As in: autumn.
In the English language, seasons, such as winter, spring, summer and fall, do not require capitalization because they are generic nouns. When the seasons are used generally, they should not be capitalized; however, when seasons are used in a title, then the first letter should be capitalized. If the season is used as the first word in a sentence, it should, of course, be capitalized. Otherwise, in the middle of a sentence, it’s correctly written as winter, spring, summer and fall.
End of English 101 lesson.
Can we agree that, while not required, in this case a capital-F fall, would have been better for clarity in this particular sentence?
For me Autumn would have been clearer cap A or not, can’t make a fool of yourself arguing the toss then.
I had to look at that twice, too. He’s setting up a win-win typo: either “I meant Fall,” or “I meant fail.”
Hey, don’t expect these folks to understand simple English grammar! That’s asking WAY too much. And I guess her editor is a dope, as well.
The article is correct. It’s “fall,” with a lowercase “f.”
You’re wrong.
English Prof, language exists to convey information. I prefer capitalizing the names of the seasons, especially for a statement such as the following: A clock should spring ahead an hour in the Spring, and fall back an hour in the Fall.
Clarification of the context of words by capitalization within sentences was widely used by good writers in the 18th and 19th centuries. Your definition of wrong practice is a relatively recent fad, is often inconsistent.
I stand corrected. However, there are some who disagree with this “rule,” as we capitalize weekday names, which is pretty much equivalent to season names. If we did, the ambiguity in the sentence being discussed would be eliminated.
Sparkles, I agree. The language is evolving, and some rules of grammar are more pedantic than useful.
For example, inclusion of punctuation within quotation marks may be correct according to the “rule”, but logically incorrect in some circumstances. 🙂
And the higher the pitch of fever the bigger the post-event fall, (stock-wise and product-expectation-wise) (Is a bigger iPhone or an iWatch really going to make or break Apole all by themselves? I’m thinking, not. But that’s the frenzy we allow ourselves to get caught up in). I’m always excited about Apple’s new products, but this stuff [analyst-manipulating-bullshit] is just, well, that … but with actual negative consequences in the medium-run. I really really really really really wish analysts would STFU – I really do.
Really?
Analysts will never STFU because they think they know best how run Apple’s smartphone business and Apple has to live up to their expectations, absurd or not.
The consumers will probably love the iPhone because it will be a very good if not great product (those are the ones that really matter), but the news media, industry pundits and anti-Apple critics will probably yawn and say the iPhone is nothing special because the Android smartphones have had large displays and NFC since the beginning of time. There will be a few people to give honest reviews but I expect those to be scarce. The reviewers are going to tear through every aspect and compare that single iPhone to every flagship model Android flagship sold. Not enough display resolution, not enough camera pixels, not enough system RAM, not enough battery life, not thin enough, not powerful enough, etc…
I know for a fact that there is no single product that satisfies everyone and Apple’s products are no exception. The analysts will be ignored this time around the same as always. Thank goodness they don’t drive Apple iPhone sales. If consumers are selling their old iPhones, you know they’re ready to buy the next iPhone sight unseen and there’s little that can stop Apple from breaking all sorts of sales records, so there’s no need for us to have any concern over what the idiot analysts say.
could be a typo for Fail
Don’t forget that anti-Apple forces will be saying that Apple is going to announce everything including the “kitchen sink”, so that they can tear it down after the event and add to a sense of disappointment in Apple not delivering as much as it “promised”.