Apple has debuted a new television advertisement called “Dreams” on U.S. broadcast and cable networks.
The new spot shows a variety of people using iPhone 5s (along with an 11-inch MacBook Air) to monitor weather, set precious stones into jewelry, translate language, examine flight plans, take fire emergency calls, conduct veterinary care, paint murals, and meter soil pH.
The ad closes with the text, “With the power of iPhone 5s, you’re more powerful than you think,” then “iPhone 5s,” and finishes on the Apple logo.
On their YouTube channel page, Appel notes that the music used throughout the voiceover-free ad is a song called “When I Grow Up” by Jennifer O’Connor.
Direct link to video here.
The shouting fire officer was kind of cheesy – he’d be laughed out of my firehouse, getting all excited like that.
Ah, you must be one of those California firemen who are all mellow and laid back. Nothin’ like toking on a doobie at work to make you appear professional.
Ah, give him a break. The commercial director said “CUT! You expect people to believe that? C’mon guy, put some excitement into it! All right, places people, let’s do it again.”
very nice! I approve!
One of Apple’s better commercials; and they have lots of good commercials.
It is also a refreshing change from the commercials of their competitors.
Personally, i love the artist projecting layers on a wall. thats a neat idea i haven’t thought of before. But the music was pretty bad.
I agree.
And I also did not like the music choice.
BTW, anybody know where I can see a list
of apps that were used in the video?
Oops, never mind. I found the list of apps used in video.
Just go to Apple main site, and find video towards bottom of page.
Click on it and you’ll see the apps to explore, below the vid.
More schmaltz, sentimentality and smarm from Apple’s marketing department. So tired of their tug-on-the-heart-strings iPhone ads.
Yes, because robots and explosions and blowing holes through walls and space ships and aliens….
..oh never mind, you are hopeless.
Oh fuck you. Apple’s two best ad campaigns were Get a Mac and the iPod dancing silhouettes. Neither feathered any schmaltz/sentimentality or exploding robots. Apple used to make cool ads, now all they can seem to make are schmaltzy ads for people who want to say “awww how cute”.
You want a Tricorder? No need to wait another hundred years, the iPhone “is” the Tricorder for Star Trek!
I was just going to say that … ITS A TRICORDER!!
And iWatch will be the Siri comander
Finally, a great song. Apple should put a lot of money behind this ad.
It leaves you with a good feeling. 🙂
more goo.
’s best ad in the last twenty years: