“Apple retail employees are a great resource for advice on picking your Macs and iOS devices, but info on Apple’s secret launch plans for its biggest product launches of the year, not so much,” Ben Lovejoy reports for 9to5Mac. “The information was supposedly relayed during what Apple calls an ‘all hands meeting’ at one of Apple’s stores. MacRumors cites an Apple retail employee for what would seem like a highly unlikely story of the iPhone 6 launching on October 14th.”
“The story seems exceedingly unlikely for two reasons (besides the questionable nature of the source having access to launch details),” Lovejoy reports. “First, Apple traditionally launches new iPhones on a Friday, with first weekend sales an important early guide to the popularity of a new model. A Tuesday launch would not provide comparable data. Second, Apple usually announces new iPhones around ten days before they go on sale, yet the same source is claiming that Apple will announce the phone in mid-September, a full month before it goes on sale.”
Read more in the full article here.
Related article:
iPhone 6 launch date said to be Friday, September 19th – June 25, 2014
I could see Apple disclosing the new bigger screen iPhone well in advance of sale date to try to freeze Samdungs market.
Not Apple’s style. The will announce 2 weeks before shipping date. Apple will continue to ignore Samsung’s existence.
There’s an old adage in the advertising business; #1 never talks about #2.
This is why when you see an Samsung ad slamming the iPhone, you *know* that even Samsung acknowledges that they are #2 in that market.
It’s a ploy to weed out leakers..
Skipped the 5S and am out of contract. Waiting to see what shoe(s) drop and hoping for a slightly larger form factor than the current device.
Gonna be a fun day. Supposedly Time Warner will be boosting my Down speed to 300Mb/s that day as well. We shall see.
Dayum, that’s fast!
Mid-October seems to be a make or break release date for the Holiday season quarter. Anything that’s going to be released during this period will have to be announced between mid-September and mid-October or doubtful it’s happening this year.
This has been another report from… CAPTAIN OBVIOUS!!!
I am no longer interested in trying to find out what the new products are ahead of time. I want to do it Steve’s Way.
Dear Apple:
Surprise Me.
iWatch this and iWatch that … Damn! I just want Apple to release the thing so everybody will shut up about it. By itself it will have negligible effect on Apple’s bottom line. Yes, IF Apple does it, it will finally get done right, but seriously, enough is enough … and then some … and then a lot more … and more beyond that.