Ford dumps beleaguered BlackBerry for Apple iPhones: ‘We are going to get everyone on iPhones’

“Ford Motor Co. is deploying iPhones for corporate use to employees worldwide, scoring a win for Apple Inc. as it seeks to lure more corporate customers,” Craig Trudell and Keith Naughton report for Bloomberg. “The second largest U.S. automaker will replace BlackBerry Ltd.’s smartphones with iPhones for about 3,300 workers by the end of this year, Sara Tatchio, a Ford spokeswoman, said today in an interview. About 6,000 more employees will receive iPhones over the next two years, replacing flip phones, she said. Ford is hiring a mobile technology analyst whose main focus will be to oversee the “global deployment of corporate iPhones,” the company said in an online job posting.”

“‘We are going to get everyone on iPhones,’ Tatchio said. ‘It meets the overall needs of the employees because it is able to serve both our business needs in a secure way and the needs we have in our personal lives with a single device,'” Trudell and Naughton report. “Having all employees on the same smartphone will improve security and simplify information technology management, Tatchio said. Ford is making ‘no extra investment’ to convert to iPhones, other than the cost of replacing the devices, she said.”

Trudell and Naughton report, “The switch to iPhones by Ford, which has about 181,000 employees worldwide, is a blow to BlackBerry and Chief Executive Officer John Chen, who has sought to turn around the company by prioritizing software-based services for corporations as its smartphone sales slump.”

Read more in the full article here.

MacDailyNews Take: Who’s scoffing now, DingleBerry?

How many more shots to the head can the BlechBury zombie take?

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

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Apple pounds final nail in beleaguered BlackBerry’s coffin – July 23, 2014
Apple+IBM take on the enterprise: Beleaguered Blackberry another big loser – July 16, 2014
Beleaguered BlackBerry CEO Chen belittles iPhone users as ‘wall huggers’ who carry battery-short phones – March 7, 2014
Beleaguered BlackBerry posts massive $4.4 billion quarterly loss, inks deal with Foxconn to build phones nobody wants – December 20, 2013
Pfizer dumps beleaguered BlackBerry phones for Apple iPhone, Android phones due to company’s ‘volatile state’ – November 15, 2013

39 Comments

  1. All well and good but I won’t be happy until the POTUS ditches his BlackBerry. It seems a bit unsettling that the POTUS has to use a Canadian product to get American ultra-secured email. I’m somewhat surprised the U.S. government feels comfortable with doing such a thing. Unless it’s something where the presidents of all nations have agreed to use BlackBerrys as some unified secure system.

    1. Obama also has an iPad.

      The Blackberry he uses was specially made to NSA specifications and is used in a very limited manner. Most of his communications are on phones that are locked down tighter than a chastity belt.

  2. MDN with their usual high school post! Ford moves to iPhone and German government moves to BlackBerry. Beleaguered Apple relegated to an American client… again.

    1. The German government is run by a woman, remember. No logic there. German government will hate using the phones in some kind of effort to prevent spying on them. As if blackberry were more secure from spying in some way.

  3. Headline…. Chinese car makers target iPhone carrying Ford employees as part of their grand plan to bring America to its knees. The fine folks of the Republic of China were obviously relieved to hear that Ford decided to replace the most secure mobile OS with the Apple Inc. iOS.

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