“Apple is close to buying the Pandora-for-talk-radio app Swell, according to multiple sources,” Liz Gannes reports for Re/code. “The deal is worth about $30 million, these sources say.”
“[Swell’s] iOS app compiled various podcasts and shows and stitched them into personalized streams,” Gannes reports. “Despite Swell’s simple UI that lended itself to in-car listening, as well as high engagement among fans, the app had trouble finding a lot of users. As part of the deal, the Swell app is to be shut down this week.”
Gannes reports, “Swell had been beta-testing an Android app, but never released it to the public.”
Read more in the full article here.
Sounds like a Swell deal for everyone.
$30 million? Cheap as chips!
=:~)
Apple’s CarPlay will be the default streaming and car interface. Apple is just cleaning up the market for the bigger next wave of roll outs in this years cars.
Great! an app that lets you get the worst entertainment value- talk radio.
There’s a reason it’s all brought to you by WalMart, fake diet pills and male enhancement products.