Cringely on Apple+IBM: Meh

“Given that I used to work for Apple and have lately been quite critical of IBM, readers are wondering what I think of Tuesday’s announcement of an iOS partnership of sorts between Apple and IBM,” Robert X. Cringely writes for I, Cringley.

“There are three aspects to this deal — hardware, apps, and cloud services. For Apple the deal presents primarily a new distribution channel for iPhones and iPads. Apple can always use new channels, especially if they hold inventory and support customers who aren’t price-sensitive. Apple’s primary goal is to simply get more devices inside Big Business and this is a good way to do that,” Cringely writes. “But to Apple the cloud services are just a necessary expense associated with getting device distribution to IBM’s customers. If no cloud services actually appear or if they do appear but are useless, Apple won’t care. Same, frankly, for the IBM apps.”

Cringely writes, “The result will be that Apple wins and IBM doesn’t lose, but neither company will be seriously affected by the other. It’s just not that big a deal.”

Read more in the full article here.

MacDailyNews Take: We’ll revisit this once we see what happens with Apple’s enterprise sales going forward.

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