“Tech behemoths Apple and IBM announced a partnership Tuesday that could make Apple — traditionally a consumer brand — a major player in the business market,” Matt Hunter reports for CNBC. “IBM said it would create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple’s iOS platform. In return, IBM will sell Apple’s products filled with 100 industry-specific apps to its clients worldwide.”
“Some of the services IBM will provide via iOS include device management, security, analytics and mobile integration, they said in a release. In return, Apple’s vaunted AppleCare service would provide support for these applications,” Hunter reports. “The partnership is about ‘transforming enterprise,’ Apple CEO Tim Cook told CNBC in an exclusive interview. The partnership aims to ‘deliver on the promise of mobile in a big way,’ he said.”
