Apple offers discounts on Hachette books that Amazon won’t sell

“Amazon doesn’t want to sell books from Hachette Book Group,” Peter Kafka reports for Re/code.

“More for us, says Apple, which is taking advantage of the fight between the world’s biggest bookstore and one of the world’s biggest publishers,” Kafka reports. “Its iTunes store is promoting a sale on digital versions of popular Hachette titles, including upcoming books from James Patterson and J.K. Rowling.”

“Apple won’t come out and say that, exactly. But if you head to the iTunes book page, you’ll see Apple is highlighting a ‘Popular Pre-Orders: $9.99 or Less’ section,” Kafka reports. “And if you click on the ‘see all’ button, you’ll note that every one of the 26 titles Apple is pushing is scheduled to be published by Hachette, including ‘The Silkworm,’ the new book from ‘Harry Potter’ author Rowling, written under her Robert Galbraith pseudonym.”

Read more in the full article here.

MacDailyNews Take: Smirk.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

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  1. Apple did what!!?

    ‘Justice’ is on its way. The demons of Cupertino must be stopped before Amazon is illegally pressured into giving these publishers fair commercial deals they don’t deserve.

      1. That’s not completely true. Apple made a “Popular pre-order page” which coincidentally only features books by Hachette and placed this prominently above the fold. Doing this is good business on Apple’s part. It’s much like putting the sale items near the front door in a physical store.

  2. Hope Apple honors the 9.99 at release time for my New Connelly book – jumped at that deal. (but wouldn’t pay that to Amazon if tables were turned – a man has to have some principles. The whole lawsuit is hogwash cooked up by friends of Bezos and greedy pols for their mountain of cash.)

  3. All the other publishers should follow Hachette’s example. This is how industries take concerted action without “colluding” through meetings. Just watch for market signals and follow the leader; do what is in your own best long-term interests, anyway.

    Re-read: Michael Porter’s “Competitive Advantage”. And maybe also brush up on strategic decision making. (One of my favorites, an oldie but goldie, is “Strategic Thinking” by Avinash Dixit and a co-author. But there are others.) Even literary bosses should know this stuff: they are running businesses, after all.

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