How Apple got its groove back

“More than a week after Apple’s WWDC keynote, I’m still trying to wrap my brain around everything that was announced,” Christina Warren reports for Mashable.

“I went into San Francisco’s Moscone Center West expecting to see the Cupertino company unveil iOS 8 and OS X 10.10 Yosemite, a few new features, maybe some new hardware,” Warren reports. “I didn’t expect Apple to introduce app extensions for iOS 8, third-party keyboards, an SDK for home automation and health and a ton of features to make it easy to shift between a Mac and iOS device.”

“Oh yeah, and there was also a new programming language. Holy cow,” Warren reports. “But it wasn’t just the new tools and toys. Something about Apple, the company, seemed palpably different at WWDC 2014 compared to past conferences.”

Much more in the full article here.


    1. So in fairness, MY original headline was “Apple’s New Groove” — it was changed by a copyeditor before it went out. I wasn’t bothered enough by the difference (and I first saw the change a few hours after publication) to fight it.

      And my whole argument, incidentally, was that this is the best Apple we’ve seen in quite some time. Its clear Apple was hard at work preparing what we saw at WWDC behind the scenes for the last few years — but the big picture wasn’t publicly visible until WWDC.

      My argument was less “Apple was in trouble and they’ve proved they had their shit together the whole time” and more “Apple has shown that it can and will continue to kick-ass after Steve Jobs in ways that might be different than what Steve did, but with the same love for the company and the brand.”

  1. No “grooves” will every be recovered if all we get is ordinary updates, tweaks, and useless features to stuff we already have. WAKE UP, lemmings. The masterful Tim Cook himself acknowledged, with some ridiculous attitude that it was a big deal, that half of his customers have ignored Mavericks because they didn’t see anything they wanted or needed. Even though it was free. Now we have some more of little use coming.

    The silliness of comparing it to Windows 8 adoption rate was ridiculous. Windows 8 is garbage. Saying Mavericks is doing better in adoption rates than garbage produced whooping and hollering in the WWDC audience. But… WHY?

    1. Why? I think you need help. Go to a hospital ASAP. You must have a massive brain tumor, at the very least a massive concusion.

      Are you there yet?

    2. Wow Jay, what planet or brain fart are you living on. Did you even listen and watch the keynote? Mavericks adoption rate was the highest for OSX in the history of Apple. Windows 8 blows and nobody wants it. That’s what Time Cook was talking about. Tim knows Windows 8 is garbage but obviously you weren’t listening at all. You’re the one that needs to wake up.

        1. I don’t think we can give him the complement of calling him an idiot. A mere idiot would not repeat variations of the same vacuous declarations over and over and over. An idiot would, sooner or later, get a clue — that so many views to the contrary might indicate he is mistaken.

          This is some special kind of mental disorder.

          1. I use “idiots” to describe a broad spectrum of mental disorders. Many idiots never learn of which he is one. You would think he would spend his time more with like-minded idiotage elsewhere instead of wasting his time (and ours) with his off-kilter views here.

      1. Jay gets a lot of personal attention when he posts anti-Apple drivel on this forum. He must crave attention, even negative attention…why else would he repeatedly post this type of content?

  2. Android partisans are schisming over the WWDC14 revelations.

    Some applaud Apple for responding to the litany of developer laments, and dropping the imperious attitude, practically throwing open the church doors and allowing dancing.

    Others remain dismissive, resolute in their adherence to the fundamentalist tenet that admiring Apple can only lead to corruption of the soul. That byte in the Apple logo represents Original Sin.

    1. Android is like an infested, bloated reservoir being held back by a giant dam. Apple is the beautiful, flowing river on the other side of this dam. Each Apple innovation such as the one-touch fingerprint sensor, 64-bit chip and 64-bit operating system produce holes in this wall. Each time the levee breaks the Apple river gets larger and the reservoir smaller. The innovation Apple showcased at their developer conference created many new cracks in the concrete. If Google does not release a 64-bit OS at their developer conference and Apple releases amazing, new hardware the dam will come crumbling down and the Apple river will flow to the moon.

  3. The New York Times wrote a piece recently about Jobs being the heart and soul of Apple and the thing about souls, according to the belief is that they are eternal. Sure Steve Jobs is dead but the spirit of Apple lives on, and evolves as a new leader Tim Cook takes the helm.

    Obviously there will be some changes on board but the core of the spirit is still at Apple, and indeed now that the mourning period is over there is the expectation that Apple will move forward, perhaps not in the way that Steve Jobs would have done, but definitely with the goal of improving humanity.

    Can we see any changes? Certainly there may be a journalist or two that wakes up, the article is nice but I’m nicely surprised to see the comment made by Jay Morrisson who took a moment from his “fire Tim Cook” diatribe to actually say something new, at least to me; “Windows 8 is garbage.” I find that amazing. No doubt when Apple does reveal a new series of products Jay will be there going on how it’s just a tweak, nothing revolutionary about it, but the new products will sell and sell well. The stock is doing nicely, almost back up, the point the highest value ever in the stock price is on the horizon, and that under Tim Cook’s leadership of the company that Steve Jobs built.

    So really if you had to fire someone, who would it be, Tim Cook or Jay Morrison? You won’t need to answer why, that’s a no brainer.

      1. Indeed and a while back when Tim first took the helm of Apple there was someone called ppeterson who used to post a similar diatribe to Jay in that Tim was not the right person for Apple. At that time the odds were possibly better, Tim was unproven as a CEO but over time I think people are accepting that Tim is going to be the CEO for a while, barring anything out of left field, and that he’s not doing that bad a job considering.

        Yes we are still waiting for the next big thing but that’s the issue with a lot of the masses wanting the moon, not now, yesterday. Apple will take it’s own darn time, always has and it seems that the legacy still continues.

        If the next three products are all duds then maybe it’s time to reconsider his position but in the meanwhile the sales are good, the upgrades are good, the software is good and the stock is nearly back up to when Steve Jobs left so that’s pretty good in my books.

        I’m happy, hope you are too.

        Now for the bad news, we can’t fire Jay, he volunteers. Look at the bright side though, he’s cheaper than Tim Cook.

  4. A lot of the stuff announced at WWDC took years to do like Swift.

    What is interesting to me is that Apple kept at it in spite of the naysayers and the relentless hare press (pushing the stock down in spite of record profits etc.)

    Cook never wavered , protecting his troops (the engineers, designers etc) as he took the flak , never leaking stuff out just to appease the naysayers . They had a long term plan and they were (are) going for it.

    Personally I see Cook’s steely character there.

    1. Absolubloodylutely right. Cook has above all been a safe pair of hands who’s main job is to protect those around him. SJ chose well and we are now beginning to see it. The idiots demanded to see new innovations and gadgets just to prove that SJ wasn’t needed when what was needed for a few years was stability and gaining confidence that Apple was mature enough to exist outside of its founder. Cant deny I was getting edgy this past 6 months when I felt was the first period in which the decision making post SJ would begin to show fruit but the WWDC and the last set of results have shown the company is becoming an entity in itself (in truth it has been for some time) and is emerging from the uncertainty that the analysts portrayed more than the company in reality. Its mostly them that are changing more than Apple itself as they see all the fears they lived off were mostly illusionary.

      1. “… Cook has above all been a safe pair of hands…”
        Understatement much?
        No. You dont oversee a turnaround in fortunes, public and journalistic perceptions and company belief – all achieved with aplomb under the most intense scrutiny, by being ‘a safe pair of hands’
        Cook is special.

    2. There’s no point in bothering with the naysayers or impatient people. If you take one step in their direction, it won’t be enough and no number of steps would ever be enough.

      Tin Cook fully understands that naysayers should be ignored and to prove them wrong by continuing to come up with amazing stuff.

  5. We’re missing the main point of the OS adoption comparisons – the two reasons Tim showed those slides to developers are that they can focus on the newest features to bring the best apps to market as opposed to Windows or Android where their apps are compromised by having to be backwards compatible. The second is that from a positioning aspect, it shows that Apple and its customers are truly at the forefront of innovation, more good press, less heat on Tim and more institutional investors.

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