Analyst survey: Apple users willing to pay an extra $100 for larger iPhone

“Apple is widely expected to roll out a new iPhone with a bigger screen to meet the growing demand for such devices,” Benjamin Pimentel reports for MarketWatch.

“A Raymond James research note, published Friday, found a growing number of iPhone users are willing to pay an extra hundred bucks for a phone with a larger screen,” Pimentel reports. “‘Apple will likely charge a $100 premium for the 5.5 inch version that media reports have suggested will be available a few months after the 4.7 inch version,’ Raymond James analyst Tavis McCourt told clients in a note. ‘Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium,’ he added.”

“In fact, he added, ‘data seems to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015,'” Pimentel reports. “Raymond James, which has an outperform rating on Apple, raised its price target to $102 from $86…”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz,” “Dan K.,” and “Will G.” for the heads up.]

23 Comments

    1. Agreed! I want a cheaper 4″ iPhone 6, but make the bigger ones for the baggy pants, dual ham-fisted crowd. I don’t mind if Apple keeps them happy as long as I can have a small, one handed iPhone that always fits into my pocket, doesn’t break in half when I sit down, and goes everywhere.

      1. Maybe you can find a 2G iPhone? Or how about a swell Nokia flip phone? You’re in the minority. If people didn’t want a larger iPhone Apple wouldn’t make a larger iPhone(s). It’s as simple as that. Eventually there will be no tiny iPhone.

  1. No one asked me either! Too bad Apple doesn’t realize that if they lowered their prices instead of always boosting them, they would sell even more devices. Maybe when they bring all their off shore money back into the fold, they will once in awhile give their loyal fans a price break. But alas they won’t won’t and all of us will just continue to pay because of the great products.

    1. Apple is selling every iPhone they can make. There was never a sale of iPhones ($100 off, or whatever), because they are always in demand. Samsung (and LG, and HTC, and all others) have to drop prices to motivate sales; Apple doesn’t because a 15GB 5C is worth $650, and not a penny less.

      Apple never ‘boosted’ prices of iPhones. Ever since 3G (when they switched to the standard subsidy model), the basic top-of-the-line model was always $650 (or $200 with carrier subsidy and contract). It has been six years since then and that hadn’t changed.

      Let us wait first and see what the pricing will be on the new models (as well as what screen sizes will be on offer) before complaining about pricing.

    2. He’ll yes, if Apple would just lower the price more people would have them. In fact if they gave them away far more people would have them. Better yet if they paid people to take them even more people would have them. But not me. I like paying more. I like to have the best. It enjoy fine wine, I love upscale hotels. I could be driving a Kia, I prefer driving a Mercedes. Get yourself a Droid if you ain’t got the scratch.

  2. Am I going to have to resent “upgrading” my phone, because of the “carrier tax” if I keep the same phone when it goes out of contract, to a lesser, i.e. lower end option? Won’t know until I actually put one in my hand, if I’ll have any appreciation for a much larger iPhone.

  3. Its probably a hedge fund guy or any institutional investor wantg a huge quarterly earnings report to boast their position. Then someone will post a marketshare report and try to short or sell some option contracts on AAPL

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