“The introduction of interest-free financing in the U.S. has boosted iPhone 5S sales,” Philip Elmer-DeWitt reports for Forbes.
“Fortune has obtained a study by the Consumer Intelligence Research Partners that found, counterintuitively, that customers who finance an unsubsidized phone tend to buy a more expensive phone,” P.E.D. reports. “In particular, CIRP found, the iPhone 5S accounts for 73% of financed iPhones, compared to 61% of all iPhones.”
P.E.D. reports, “‘The move away from subsidized phones has given an unexpected boost to the iPhone 5S in the U.S.,’ says CIRP’s Josh Lowitz.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]