“Brian White of Cantor Fitzgerald, who is filing dispatches this week to clients from the giant Computex trade show in Taipei, Taiwan, today sent a missive saying he’s gained what he thinks is incremental insight into the plans by Apple for a smart watch this year,” Tiernan Ray reports for Barron’s.
“White, who has a Buy rating on Apple stock, and a $777 price target, writes that Apple will have its suppliers start making parts this month and to debut the device at the same time as the next model or the iPhone,” Ray reports, “he speculates, ‘With the theme around wearable technology at Computex this year, our research has uncovered more data points as it relates to Apple’s ‘iWatch.’ Our meeting with a tech supply chain company highlighted that initial production of certain “iWatch” components is scheduled to begin later this month and there are plans for a sharp acceleration into fall.'”
Ray reports, “He thinks Apple will price the device attractively: ‘Although our research suggests there will be a price band for the ‘iWatch’ (similar to other Apple products), we estimate the entry-level price could begin at approximately $199-229.”
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