Four ways Apple predicted its future at WWDC 2014

“Apple Inc. is the world’s most valuable consumer hardware company, so it’s not out of line to imagine a major address to the developer community might introduce some new gear,” Shane Dingman reports for The Globe and Mail. “Which is why the Tuesday Worldwide Developer Conference keynote by CEO Tim Cook, senior vice-president of software engineering Craig Federighi and a couple of strangers was remarkable on a number of levels.”

“More than ever Apple knows the audience watching its WWDC livestreams are not all hard-core software developer geeks pumping their fists when Objective-C is sidelined in favour of the new coding language Swift. The latter did happen, but the most arresting part of Monday’s performance was what didn’t happen: no new hardware was teased, talked about, introduced or handed out. Poor senior Apple executive Phil Schiller, there was nothing for him to demo so he didn’t even appear on stage,” Dingman reports. “The pent-up demand for an iWatch, Apple TV, fatter iPhone 6, thinner MacBooks or any other product line went unsatisfied Monday, but the software announced creates conditions that could mean the traditional fall hardware release could be absolutely huge.”

Dingman reports, “The bottom line is, developers writing apps for Apple’s upcoming devices will have access to some very compelling features that could very well make the difference in the mobile hardware wars.”

Much more in the full article here.

MacDailyNews Take: Apple Inc. is the world’s most valuable company. Period. No need to qualify it in any way.

Related articles:
Meet the new Apple: Fitter, happier, and ready to play – June 3, 2014
Continuity: Apple is now moving in new directions and beyond where Steve Jobs might have gone – June 3, 2014
At WWDC 2014, Apple unleashes thermonuclear war against Android – June 3, 2014
Why developers are going nuts over Apple’s new ‘Swift’ programming language – June 3, 2014
Apple just delivered a knockout blow to Android with iOS 8 – June 2, 2014
Xcode 6 features resizable device simulators, paving way for iPhones with new screen sizes – June 2, 2014
WWDC 2014: Apple sets the scene for its next decade – June 2, 2014
Apple unveils new versions of OS X and iOS, major iCloud update with iCloud Drive – June 2, 2014
Apple’S WWDC news bores investors, not developers – June 2, 2014
Apple’s HealthKit aims to unite wearables and fitness apps – June 2, 2014
Apple releases iOS 8 SDK with over 4,000 new APIs – June 2, 2014
Apple unveils iOS 8, the biggest release since the launch of the App Store – June 2, 2014
Apple announces OS X Yosemite for Macintosh – June 2, 2014


        1. Blah, blah, blah. I’m no troll you asshole! Don’t throw around accusations just because you need to make excuses. Quit trying to tweak the situation to fit your argument. Apple can’t invent everything. They are just doing what everyone else has to do to survive. If they can’t invent it they try to make it better. You can’t argue with facts. Quit trying to put a spin on what is so obvious. Dimwit!

  1. Wow the lede is so buried it’s not even there. Here are my four:
    1 – Apple: Your ecosystem for anything remotely digital
    2 – Health: “Siri, I just ate two bowls of Cheerios” will be processed.
    3 – Continuity: Flow among devices will become more and more seamless.
    4 – moreBetterApps: Someone coded Flappy Birds in one day with Swift. The apps to come will begin to be better than anyone can cheaply or quickly make on competing platforms.

  2. Remember that message from Schiller that was dismissed during a demo. It’s almost like saying “shove off Phil, we’re not doing hardware today.” Pretty subtle.

    1. More like Phil’s in on the joke and there’s no need for him to take several days out of his work schedule when there’s no hardware to promote. Jimmy Iovine was there but not on stage too. Why? Because there was nothing to promote regarding Apple Beats.

      1. I agree that Phil is probably hard at work, but the fact that they didn’t even talk to him was a hint that there would be no new hardware.

        Maybe in the next presentation, Phil will say, “I haven’t seen you guys in a while, but I’ve been really busy.”

  3. You have to laugh, these dimwits are so primed to write something negative ( indeed can’t bring themselves not to swipe) but having finally woken up and realised how stupid they have looked while asleep try to wriggle out of it by suggesting that they are visionaries all along and are delighted to claim that Apple has finally caught up with them.

    1. Good question. I’d bet yes on non-App store. And it looks like there are sandbox allowed data sharing possibilities. I see the power for iOS every time they showed a feature and said, “Oh, Windows’s too”. This means Apples mobile devices are being positioned to be the front end for all manner of existing Windows-centric enterprise solutions.

      iPhone and iPad now have their noses in the tent. Next step, replace enterprise Windows desktops with Macs running Windows where necessary. Next step, enterprise proprietary apps rewritten in an appropriate, Unix-like language, the swiftest one available.

    2. The language has nothing to do with sandboxing. Sandboxing only applies to iOS apps and OSX apps delivered via the App Store. You can also mix and match Swift and C and Obj-C source in the same project.

    3. You can write anything you want in it. Even an OS. It’s binary-compatible with Objective C. But not only is it easier to write apps, in many cases they will be faster than had they been written in Objective C. This is because the Swift language allows the compiler to optimize code in ways not possible with Objective C.

  4. Apple and Tim Cook just gave those dimwitted analysts a good “cup of shut the fuck up” all without even releasing hardware.

    For years these clowns were saying Apple is rudderless, Tim Cook should be fired, Apple has lost its ability to innovate and doesn’t know how to do cloud services.
    While those of us in the know, knew that when Apple is quiet and secretive for long periods, it is actually a good sign that big things are coming.

    It is all very clear now that Apple has had its future mapped out for some time.

    I read a blog just recently, where the author had the opinion that Apple was playing checkers and Google was playing chess with its driverless cars and robots etc.

    I think the author had it completely backwards. Google is like the guy in the park playing 10 different unrelated games (random beta projects and prototypes) at the same time against minor adversaries.
    While Apple is the grand master champion at a world championship chess tournament.

  5. Non Apple users cannot understand one thing: it is not about the devices or the software running on them- it is about what you DO with the products and how you feel about what you have accomplished.

    The announcements made at WWDC enhance the users ability to do what you want to do. In addition, products like swift, health, home and enterprise allow developers and I T people to help people do what they want to do.

    The overhead using Windows is just too great to do the same thing. All day today I’ll be configuring a laptop, talking to I T support, obtaining passwords, configuring a VPN including security settings in things like JAVA just to restore my previous access because I switch companies but have the same client. (My client is the physical network side of AT&T- I’m a design engineer).

    That’s what I’ll be doing ALL DAY TODAY. One laptop. My hope is that I will get it done today. Then with luck, I hope I can replicate the same process on my iMac under Parallels. Wouldn’t it be nice to use Apple’s “Enterprise” and go to an Apple store and buy a Macbook and “have it do its thing”? Think THAT’S expensive? I bill $450 PER DAY. Today I won’t bill anything.

  6. Just two quick simple stories about how Apple make you feel.

    I’ll remember these two for the rest of my life.

    1) I was having a tough day in a remote location doing field work. My nephew called me up and did a FaceTime call and for the first time pointed his iPhone at his baby son.

    2) I was in an Apple store and I saw an older person (>80) with eyesight problems reach out a touch an iPad with her finger to enlarge the type in an electronic book. She could finally read after a long time not being able to do so. A look of absolute joy came over her face.

    Sure both things could be done in other ways, but Apple’s way of making it seamless and intuitive is unsurpassed.

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