“Microsoft needs to learn from BlackBerry,” Rocco Pendola writes for TheStreet. “It needs to understand consumer psychology. If you’re going to face the consumer you better be good at it. Because, if you stink, the consumer will eventually push you out of the enterprise all together. You do remember when we were told large organizations would never drop BlackBerries for iPhones, right?”
“If Microsoft exits the consumer business, it can focus solely on fighting Google and others in the enterprise,” Pendola writes. “But it will do it — and this is key — without that BlackBerry-like overhang. It won’t have to worry quite as much about being uncool and unwieldy with consumers, who will then urge IT departments to dump both the enterprise versions of Microsoft’s consumer products and Microsoft’s more hardcore enterprise-only products. You don’t see people running around demanding that their company stop using IBM stuff. Not at all. Because when they think of IBM they don’t think of it as a consumer company. There’s no need for IBM to be cool. It performs critical functions — nobody outside of IT knows or cares exactly what — so it stays. Microsoft needs to become IBM.”
“Satya Nadella should be ashamed of himself for even going along with the introduction of yet another Surface tablet,” Pendola writes. “He should be discredited for lame attempts at making it appear relevant. It’s not. Microsoft knows this.”
Read more in the full article here.
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