“Walgreens-owned drugstore chain Duane Reade announced today that it’s updating its iPhone app with support for iBeacons it recently installed in 10 of its New York city locations,” Jordan Kahn reports or 9to5Mac. “It and Walmart are just two of the latest big name chains said to be testing the technology, while Motorola Solutions announced today its own indoor location platform that includes a combination of Bluetooth iBeacons and Wi-Fi based features.”
“Like other implementations that we’ve seen in retail and grocery stores, Duane Reade has installed the Bluetooth iBeacons in order to beam offers, coupons and product info to customers in proximity that have the company’s iPhone app installed,” Kahn reports. “A report over the weekend from IndoorLBS notes that Walmart is also testing iBeacons, but the tech is still in the lab and not yet in stores for customers to take advantage of: Walmart said they are ‘pretty excited about iBeacons, knowing where a customer is often helps us serve them better.’ Acknowledging that ‘90% of retail still happens in store and it has to do with proximity,’ Walmart looks to iBeacons for re-inventing its stores.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
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iBeacon and GarageBand are the two worst brand names Apple has ever come up with!
Why?
Nowhere as bad as iMaki go Kaki
PING!
IBeacon and GarageBand are two of the best brand names Apple has ever come up with!
Anyone care to explain how the motorola solution competes with iBeacons. And how does Apple make money from iBeacons?
Selling more iPhones? Not being sarcastic, but I think that once iBeacon really takes off (and I think that’ll happen by the end of 2014) it may be a differentiating point for iPhones vs. Scamscum schlock.
I live within two blocks of a walgreens (who doesn’t) and today I get a message that they noticed i am ‘nearby’ inviting me into the store. This is not progress, this is existential spam.
At least they didn’t say they noticed you were out of TP and were running a sale
Start worrying when they say we have noticed the size of your porn collection and would like to offer you a discount on soap.
Your girlfriend got pregnant last night. You can suggest she get the day-after pill from Walgreens for only $5.99 each, plus a small dispensing charge
Click to have it delivered to your door, same day? Society-changing, but then the pill was all that
Only if you allowed it. Opt out if you don’t like it.
iBeacon is a waste
The first time you use it inside a sports facility or a museum, I think you’ll change your mind. iBeacon is one of Apple’s biggest technology advances in several years – just wait. The potential uses are limitless.