“It used to be that Verizon and AT&T could happily divvy up new subscribers every quarter while perpetual losers T-Mobile and Sprint would see their subscriber numbers shrink,” Brad Reed reports for BGR. “Slowly but sure, however, T-Mobile’s ‘Uncarrier’ campaign has helped reignite its growth and has made things significantly less comfortable for America’s two largest wireless carriers.”
“Consumer Intelligence Research Partners has come out with a new report showing that T-Mobile’s share of new subscribers grew faster than any other carrier over the first quarter of 2014,” reports. “T-Mobile still only had the third-highest overall share of new subscribers at 15%, but this still marked an increase of two percentage points from the previous quarter when it snagged 13% of new subscribers.”
Read more in the full article here.
Deutsche Telekom had no idea what to do with T-Mobile for years. The solution was to sell it to AT&T. However, when the sale was blocked, they were essentially forced to try and make something out of it.
It wasn’t until after the failed sale/merger that T-Mobile came out with a coherent plan of re-gaining subscribers. The pivotal component, of course, was the iPhone agreement with Apple. Combined with the new contract-free plans with interest-free loans for phones, it cleverly reduced unnecessary tax burden on the consumers and passed the savings on to them.
While the coverage still needs to be improved, those who are covered well will certainly get the best deal out of T-Mobile.
Clearly, other carriers are taking this seriously.
True… the iPhone on T-Mobile was huge…
I remember seeing a few lines, though, obviously not like the ones in front of the Apple store…
Interestingly i noticed a couple Samsung G3 owners… switching to the 5…
Getting the iPhone was just as important as their aggressive pricing strategy has been.
I would personally like to thank T-Mobile for competing so fiercely with my carrier, AT&T. Just yesterday, I renewed my contract with AT&T for a full $95 per month LESS than what I was paying for the same data, voice, and texting. Since my son leaves for college this fall, that extra $1200 per year will help.
How did you do that? I have three iPhone 4S due to upgrade in June. My 5S was new on day one last year. Please share how you twisted their arm.
I’ve been with AT&T since the first days of the iPhone, okay, before that with Cingular.
I stayed with AT&T even after other carriers offered the iPhone because my Family Plan had different family members becoming eligible for a new phone every 6 month or so. If I wanted to switch, that would have meant some people would have to go without a new iPhone for more than 3 years. (this was in the days of the first few iPhone models, upgrades were important)
Now that AT&T is offering me a way out of this, I am now free to look elsewhere. Thanks AT&T. 🙂
The problem with T-Mobile is coverage.
Deutsche Telekom- the parent has never been willing to pony up the bucks necessary to build out or buy the coverage to be viable for many who live in or near fly over country.
Along the Interstates and in the bigger cities it has good coverage, away from those high traffic areas you might get coverage and you might be roaming as a second class citizen on AT&T.
T-Mobile is an enemy of consumers and Apple. Device subsidies have allowed Apple to have incentive to develop great new iPhones at break neck speed. Doing away with subsidies slows down development and shifts power from Apple to the carriers. Not a good trade.
For whatever the reason that Sprint has increased it’s share, the competition seems to be lowering the cost to all cell consumers. I’m now paying AT&T about $60 less per month and getting more. I think about this as we all witness the pending merger/acquisition of Time Warner by Comcast and how there will be less competion.
Yadda yadda yadda
I’m now paying $80 less a month, bullshit
It’s all B.S.
B.S.
Show some proof you a-holes!!!