“What sets Apple apart from other technology companies? Price? Clever marketing? Or, is it something else?” Kate MacKenzie asks for Mac360.
“Customers love Apple products because the company’s products often connect at an emotional level, a bond that’s not easily broken. Mac, iPhone, iPad. We connect,” MacKenzie writes. “Microsoft creates emotions in customers, too, but not always positive emotions. That lack of good will and lesser trust set the stage for a mass exodus of customers as the nascent mobile device industry exploded. In the pursuit of money vs. creating a product that customers love, Microsoft has been left behind.”
“Google has a similar problem. The emotions evoked by Google products (a term I use loosely, because in reality, you are Google’s product)– search engine, advertising, free applications, smartphones and tablets– do not rival Apple,” MacKenzie writes. “Just as Microsoft’s fall from grace was slow and steady, despite the riches, Google’s fall will be similar.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]
If Ive brought iOS 7 to Steve for approval he’d have a fist-sized hole driven through his head.
You would be the go to guy when it comes to the size of holes in one’s head.
you’re assuming he has one.
I’m betting you have a fist-sized hole for an anus.
You’re right. It didn’t start out that way, but after jamming his head up his a$$ repeatedly, his anus is now permanently fist-sized (because his tiny brain didn’t require a head bigger than fist-sized).
and then a yawned again
The Zombie expert who can speak from first hand experience about owning head holes himself. Eating brains won’t give you extra brains.
Zombie — you are here… why exactly?
We will see how much love Apple has after they raise iPhone prices $100.
Yeah, not looking forward to that. But, I’ll probably give in to the emotional attachment of a big screen iPhone.
Not looking forward to that either. Given the fact the 5S was $100 more expensive that the 5 in AU, this isn’t a good trend developing. One things for sure, I’ll be waiting for the 6S. My 5S will still under Apple care till then so no reason to lash out.
The people that want a larger screen will have to put their money where their mouth is. 😛
Folks have been clamoring for bigger screen, looks like there may be a price for it. Unfortunate, but it’s a business after all, i’m sure there are extra materials or processes for bigger screens.
And a bigger box. More trees will die.
When did Apple say they were raising iPhone prices? Please tell us you’re not quoting someone outside of Apple?
Here we have Old Tech passing off rumors as fact!
Yup, Old Tech, nothing like getting upset about something an ANALYST has published. Their record of prediction is soooo good.
Assuming that this iPhone pricing rumor (along with the other rumors about the iPhone 6) are true, might this $100 delta apply only to the larger, “phablet” iPhone 6? Perhaps the 4.7″ version would slide in to replace the iPhone 5s at the same price point?
Consumers get enraged about a lot of things. In the end, this is all just speculation (fun though it may be). My loyalty for Apple products is the result of generally great user experiences and trouble-free operation.
Meanwhile, back to the article, finally: “Apple … building products that create an emotional bond with customers. That’s in Apple’s DNA.” as opposed to Microsoft or Google.
I agree. This is what gets lifelong customers.