Say goodbye to Microsoft

“Microsoft’s original audacious vision was a computer on every desk. (Importantly, that vision later became corrupted and transformed into ‘Windows’ on every desk.) By the turn of the century, Microsoft had, for all intents and purposes, accomplished their mission. Now what?” John Kirk writes for Tech.pinions. “‘A company that feels it has reached its goal will quickly stagnate and lose its vitality.’ ~ Ingvar Kamprad.”

“Steve Ballmer has often said his goal was to make money. And he did. But making money is the means, not the end,” Kirk writes. “‘Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver.’ ~ Ayn Rand… If a company values profits more than its vision, it will first lose its vision and then, ironically, it will lose its profits too. Money is an excellent servant but it is a terrible master.”

“Microsoft desperately tried to get into phones, tablets, watches and TVs but they missed and they missed badly. This is where their subtle shift from ‘a computer running a Microsoft operating system on every desk’ to ‘a computer running Windows on every desk’ came back to haunt them,” Kirk writes. “Rather than try to create an operating system right for the various emerging form factors, Microsoft insisted — over and over and over again — on trying to shoehorn Windows onto every form factor. The results were disastrous… The recipe that made Microsoft dominant is not the recipe that will make them relevant again. Say goodbye to Microsoft.”

Read more in the full article – recommended – here.

MacDailyNews Take: Buh-bye, tasteless wannabes!

As we have always said, even as many short-sightedly waved (and continue to wave) the white flag, the war is not over. And, yes, we shall prevail… No company is invincible. Not even Microsoft.MacDailyNews Take, January 10, 2005

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Apple said it too. You can’t shoehorn a desktop operating system into a mobile platform. Idiot anal-ists keep saying Apple will replace IOS with OSX on the iPhone. Well guess what, it’s NOT going to happen. Apple will not make the mistake Microsoft did because in developing IOS they knew it wasn’t a viable option to begin with. They also knew that forcing Flash to work on the mobile platform was also not going to work. Microsofts other big failure was forcing desktop users of Windows 8 to use the touch interface before getting to the desktop interface. Why?
    If I don’t have a touch interface why would I want that on my desktop? This should have been a common sense thing but I think Balmer lost his 10 years ago and forced it with Windows 8.

    1. Now it’s the opposite. Apple must shove iOS into desktop computers because it’s so popular.

      It’s like everybody see’s the trainwreck of Windows 8, but Apple must do the same thing, just ‘because’

  2. >Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver

    Is this the same Ayn Rand that died penniless after living a decade or so on social security? I guess if you choose to follow her financial advice perhaps you can too.

  3. Where are they going? MSFT is just fine and will be a player for a long time to come. Apple is starting to feel the effects of continued growth to. Very hard to rule the roost forever.

  4. Sorry everyone, but no-one more than me wants to see the back of Windows, but it’s here for the foreseeable future

    No IT department will buy proprietary, single supplier hardware for their company – proprietary software however they are quite happy with.

    Commodity hardware allows the bean counters to assure investors that they are not ‘wasting money’ and proprietary software keeps things nice and stagnant for IT support to manage.

    It’s not Windows that’s the problem, it’s the ‘locked-in’ services that support it. .net, sharepoint, exchange, xdirect extensions etc, these services are Windows dependant, and companies are cemented up to the knees in them.

    This isn’t going to change, even if Ronald Macdonald was in charge of Microsoft, IT pros will always but Mucrosoft.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.