“Microsoft CEO Satya Nadella on Thursday will deliver his first press presentation since taking the company reins,” Michael Endler writes for InformationWeek. “Officially, Microsoft has said only that the event will be “related to the intersection of cloud and mobile,” but a variety of sources have claimed, citing anonymous insiders, that a native version of Office for iPads will finally debut.”
“Microsoft’s greatest challenge isn’t making money, but rather positioning Office to be as dominant in today’s consumerized mobile landscape as it was during the PC’s heyday,” Endler writes. “What does Microsoft need to bring to the tablet to make Office for iPad a smash? Assuming the much-anticipated productivity suite appears this Thursday as expected, here are five things to watch.”
1. Will Office for iPad be more than an oversized version of Office Mobile?
2. Will Office for iPad be available without an Office 365 subscription?
3. Is it too late?
4. Will Office for iPads kill Windows tablets?
5. Is Satya Nadella asserting his authority as CEO?
Read more in the full article here.
1. If not, it’ll be DOA.
2. If not, it’ll be a niche app, not ubiquitous.
3. For many, yes. By now, a lot of people have woken up and realized that Office is not a requirement.
4. What’s there to kill?
5. Depends on the answers to questions 1 and 2, but doing something that obviously should have been done years ago is hardly revolutionary leadership.
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