“iBeacon seems to be making a pretty rapid transition into the mainstream, with stores like Apple, Macy’s, American Eagle, inMarket and bars all adopting it – as well as non-retail applications like Major League Baseball parks,” Ben Lovejoy writes for 9to5Mac. “”
“If you’re still not familiar with it, our iBeacon briefing provides the low-down, but the tl;dr summary is that when you walk into a retail store equipped with iBeacons, you’ll be invited to allow alerts to be sent to your iPhone,” Lovejoy writes. “Say yes, and the store will be able to send you messages and invite you to view content based on anything it knows about you and where you are in the store.”
Lovejoy wonders, “The question is: will iBeacon alerts be a welcome way to add value to our visit, or just a new form of spam?”
Read more in the full article here.
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