Major League Baseball completes iBeacon installation at first two ballparks

“Major League Baseball is set to announce on Friday morning that it has finished outfitting its first two ballparks with iBeacon sensors that will shoot messages to baseball game attendees’ phones this upcoming season,” Jason Del Rey reports for Re/code.

“The installation of 65 iBeacons at Dodger Stadium, home of the Los Angeles Dodgers, and San Diego’s Petco Park, home of the Padres, will be followed by similar work at more than a dozen and a half other MLB stadiums,” Del Rey reports. “The plan is to have more than 20 ballparks in total equipped with the technology by Opening Day in late March.”

Del Rey reports, “When a fan travels within a certain proximity of one of the sensors, Apple’s iBeacon technology, included in the release of its iOS7 software, allows an app on the phone to recognize it and trigger content to appear on the phone.”

Read more in the full article here.

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