“According to numerous sources inside Yahoo, CEO Marissa Mayer has ordered up two under-the-radar initiatives — well, not to me and now you! — that could potentially get the company back into algorithmic search as well as search advertising,” Kara Swisher reports for Re/code. “The internal code names for the efforts — which are not actually being done together, though they are in tandem — are borrowed from sports. In this case, basketball and baseball: Projects Fast Break and Curveball, respectively.”
“Sources said the plan is being done as part of a contemplation of how Yahoo can accelerate the end of — or actually end — its longterm search and advertising partnership with Microsoft. Currently, Yahoo only has control over the search experience, but Mayer clearly wants more purview over the business,” Swisher reports. “Sources said Mayer has put a priority on the projects — a three- to four-month time frame — which could eventually result in a full search engine, possibly more oriented to mobile than the desktop, where Yahoo once played big.”
“Former CEO Carol Bartz got Yahoo out of the search technology business in 2009, in favor of the Microsoft deal that was called the Yahoo & Microsoft Search Alliance. Under the 10-year agreement, Microsoft’s Bing search engine provides the search technology on Yahoo, as well as the search-advertising technology,” Swisher reports. “That puts Yahoo in a vulnerable position in terms of controlling its destiny, and it has been an issue with Mayer for a while, who has tried various legal means to exit some of its search commitments with Microsoft.”
Read more in the full article here.
Mayer, sitya Satya
on a chair,
as ballmer left
him no chair,
let him signa
new dealer to
let you owner
softies crown jewellers!
Sorry guys, twas the best I could do!
I quite liked it.
Yeah, rhyming chair with chair… not so good.
Dear Higo, I hope you find this other poem no good either! 🙂
you care about chairs, enough to beware
they aren’t chinaware but Ballmer’s software
that works like stoneware has left the incoming forebear
with no chair for his soft derriere!
Like Gates in the past, Melissa should recast
Satya like Sculley
and get him to sign over smartly
the algorithims to reshape sleekly
and set Satya swiftly spryly
on a chair that cannot be compared.
Lowku.
Mirror, mirror on the wall.
I wish I were a big red ball.
Haahaaa! Yeah, I do like words that paint a picture.
I like to keep up with Yahoo!, as I think and hope that they and Apple have a good relationship.
Me too. I still like Yahoo. I wish Apple would just buy them up.
I have hope for them. Their weather app looks phenomenal. Nice and iOS 7’ny
No tech CEO should be above the age of 50 right now – they just don’t F)($*ing get the interactive tech. space – poor Marissa having to clean up after Carol Bartz. Who does a 10 year search engine deal and why when the space is so fluid?
The one exception of course was Steve Jobs.
Age has nothing to do with it. Stupid is stupid no matter what age of the IQ.
What puzzles me is why Apple hasn’t put the slammer to Google and done a search engine themselves, make it the default for at least mobile, then the default for desktop Safari. The only requirement would be to come up with a name that can be used as a verb, that rolls off the tongue.
Slurpee is already taken.
Isn’t Siri Apple’s a search engine? At least if you’re using iOS? Does qualifying as a “search engine” mean keyboard input only?
Yahoo has got to replace that silly name. I am not from the Ozark hills and do not identify with an exclamation like yahoo. I avoid them at all costs because of the silly name.
Leave Greater Vancouver and come to Calgary. We’ll teach you the real meaning of Yahoo!
I like Marissa, she has balls, (okay, that was only kind of a pun)
and that’s exactly what Yahoo needs. That, and management under 60 that understands how today’s tech customers think.
Curveball… ha ha. I get it. (see photo above)
Marrissa, Marrissa, on the ball,
I hope you stay there
And do not fall.
Go with Apple,
Not Micro$oft,
You’ll fly high,
High as the loft.
We will help you
Stay on the ball.
So dear Marrissa,
You do not fall.
I’m done.
A reblogué ceci sur dnslookupfr.