A couple of weeks after stating that “the greatest innovation in the world today is coming from Google,” the scribe of the insipid Steve Jobs biography – and, for some inexplicable reason, technology pundit – Walter Isaacson is attempting to walk back his comments as he and Bloomberg TV’s Cory Johnson discuss the leadership and execution at Apple with Erik Schatzker and Betty Liu on Bloomberg Television’s “Street Smart.”
One thing about the comment, the comment I made about Google being the most innovative: Innovation is great, but it ain’t everything. It’s not the Holy Grail. Execution is what really matters. Apple is the best at execution…. It really makes insanely great products, to use the phrase Steve used 30 years ago when he launched the Mac. –
Direct link to video here.
MacDailyNews Take: Nice try, Mr. Soporific, but you failed yet again.
What we wrote on January 15, 2014 stands today:
Anyone who can take a raging ball of fire like Steve Jobs and reduce his life to a bland cardboard cutout harbors some, er… special skills. As with passionate, interesting writing, judging companies’ levels of innovation isn’t one of Isaacson’s talents, either.
Go back to your day job, Walter. You know, churning out mind-numbing, by-the-numbers pablum that nobody* can finish without massive amounts of willpower and Red Bull.
Stop posing on TV as an Apple expert, or any sort of tech business expert, because totally blowing it by squatting out an interminable doorstop after being handed the biography subject of the century only makes you an expert in one thing: Failure.
After 630-pages that we never thought would end, we know you love facts, so here are a couple: You’re as much of an Apple/technology expert as any random fscktard off the street, you insipid milker, and your book was only a bestseller because it had Steve Jobs name and face on the cover, not because of you, Mr. Soporific.
And, CNBC, what’s next, analysis of the pharmaceutical industry by Patrick Dempsey?
*Having a bit more than a passing interest in Steve Jobs, even we could barely make it though Walter’s God-awful “Steve Jobs” textbook! No wonder Sorkin promptly threw it in the trash and started over from scratch.
As with John Sculley and Eric Schmidt, Steve Jobs picked the wrong guy.
[Attribution: 9to5Mac. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Related article:
Scribe of flavorless Steve Jobs biography thinks Google is ‘more innovative’ than Apple because Google bought a thermostat company – January 15, 2014
