“Apple executives ‘didn’t quite know what to do’ with the iOS in the Car program, according to The Information‘s Jessica E. Lessin,” Shane Cole reports for AppleInsider.
“The disconnect is attributed primarily to overarching organizational issues that are said to place pressure on non-hardware products that do not fit within existing teams,” Cole reports. “Even in the lead-up to iOS in the Car’s high-profile unveiling at Apple’s Worldwide Developers Conference last June, executives were reportedly still unsure about the product’s future.”
Cole reports, “Alliances with major manufacturers like Mercedes-Benz and Ferrari have failed to bear fruit thus far, and announcements from other automakers have been few and far between. The news comes as rival Google is positioning its Android operating system as an alternative for in-car ‘infotainment’ systems.”
Read more in the full article here.
MacDailyNews Take: What exactly don’t Cook et al. know what to do about iOS in the Car?
For Jobs’ sake, Apple has more cash on hand than Intel is worth. The company could make virtually anything happen – with proper management.
So, get a competent manager for iOS in the Car, assemble a team to assist any and all vehicle makers’ technology teams. Live at the vehicle makers if need be. In fact, pay the vehicle makers if need be. How about not losing a market due to inaction/lack of focus/self-delusional moves* for a fscking change? What is this, 1995?
• Apple Maps. Oops, we’ll fix it after the fact. Mismanaged.
• John Browett. Oops, bad fit (painfully obvious to everyone not named Tim Cook). Mismanaged.
• iMac (Late 2012). Oops, missed Christmas 2012 (helping to plunge the stock price into the abyss) and, by not saving for March when it would actually be ready to ship, had nothing new to show for nearly a year. Mismanaged.
• Losing control of the PR narrative which, oops, contributed to a Korean knock-off outfit being equated with, or even elevated above, the innovator’s products while also helping the bears and shorts to nearly halve the company’s stock price within 9 months (Sept. 2012 – June 2013). Mismanaged.
• iTunes Radio. Oops, not fully baked and now languishing. Mismanaged.
• iPhone 5c. Oops, obviously priced wrong and featured incorrectly. Mismanaged.
• No iPhone with a screen larger than 4-inches – it’s now 2014 – despite a plethora of high-value customers who obviously want to buy one, but have turned to other platforms in order to get a smartphone with a larger screen. Oops. Mismanaged.
• iOS in the Car. Mismanaged?
Losing the vehicle integration battle, Apple, will go a long way towards losing the war.
*one-handed interaction is a concocted load of bullshit attempting to cover for not having a proper lineup of iPhones offering customers varied display sizes at even this late date.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
Apple battles Google to forge vehicle ties – December 30, 2013
Apple patent application reveals in-vehicle holistic ID for ‘iOS in the Car’ – December 12, 2013
ABI Research: Apple’s ‘iOS in the Car’ to be No. 1 in-vehicle system by 2018 – November 1, 2013
General Motors adds Apple’s Siri Eyes Free to more vehicles following ‘remarkable’ customer response – October 16, 2013
Hidden contacts revealed within Apple’s iOS in the Car – August 8, 2013
Automakers integrate Apple’s iOS in the Car to minimize driver distraction, increase customer satisfaction – July 30, 2013
Why Apple is planning aggressive 2014 launch for ‘iOS in the Car’ – July 26, 2013
Why Tim Cook described Apple’s iOS in the Car strategy as ‘very important’ – July 25, 2013
Apple has its eyes on automakers with ‘iOS in the Car’ – July 5, 2013
Ford plummets to 27th in J.D. Power vehicle quality rankings on Microsoft-developed ‘MyFord Touch’ woes – June 20, 2012