Apple computing devices surge in corporate, retail; productivity increases

“As technology shifts from personal computers to smartphones and tablets, Apple Inc. is expanding its reach into a lucrative customer base: companies,” Daisuke Wakabayashi reports for The Wall Street Journal.

MacDailyNews Take: Apple iPads and iPhones are personal computers.

“The popularity of the iPhone and iPad among employees is prompting corporate tech managers to rewrite policies and change traditional buying patterns. The iPhone has replaced the BlackBerry as the mobile phone of choice, as the iPad assumes tasks once reserved for PCs,” Wakabayashi reports. “Apple won about 8% of global business and government spending on computers and tablets in 2012, Forrester Research says, up from 1% in 2009. By 2015, Forrester estimates that figure will climb to 11%. The numbers exclude the iPhone, which may be the most widely purchased Apple product by corporate customers. It is often Apple’s gateway into a business.”

“When business apps are offered on phones or tablets, they are overwhelmingly on Apple devices. More than 90% of all business apps were deployed on Apple’s iOS mobile-operating system in the third quarter, according to Good Technology, which provides mobile-security software and tracks mobile-device use by more than 5,000 corporate customers,” Wakabayashi reports. “Retail is another key niche for Apple devices. Nordstrom Inc. has deployed more than 24,000 iPads and iPod Touch units at its 261 stores, replacing some point-of-sale machines.”

“Alex and Ani, a Cranston, R.I., jewelry chain known for its bangle bracelets, late in 2012 replaced laptops running a Web-based payment system with a custom-made app for the iPod Touch inside a special ‘sled’ that houses the device. Employees at Alex and Ani’s 37 stores use the app to print out receipts, scan bar codes and look up customer information. The app also connects with the company’s business software to keep track of inventory,” Wakabayashi reports. “In the busy days before Mother’s Day 2012, shoppers waited up to an hour at its flagship Cranston outlet, said Joe Lezon, the company’s chief technology officer. After deploying the Apple devices, the wait times on Mother’s Day this year dropped to less than 10 minutes even as same-store revenue doubled, Mr. Lezon said.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related articles:
Analyst: Apple iPad makes big enterprise gains as Android tablets fail to take hold – December 3, 2013
Apple’s iOS dominating in the enterprise – October 18, 2013
Over 95% of custom apps developed by businesses are written for Apple iOS devices – October 17, 2013
Yankee Group: iPhone ownership in the U.S. will top Android by 2015 – April 26, 2013
Yankee Group: Apple continues to eat Samsung’s lunch; customer loyalty will drive iPhone ownership past Android’s peak – April 26, 2013
Apple’s iPhone user gains again out-pace Android in the U.S. – April 5, 2013

23 Comments

      1. Photoshop Express runs very well on my iPads. I know, it is not the full Photoshop, but it really is quite good. And do not forget iPhoto. I have found that to be extremely useful and versatile on the iPad.
        The naysayers will always come up with some negative angle. Only as hobby entertainment are they worth anybody’s time.

  1. Apple is the iceberg.
    This is just the tip of the AAPL iceberg. Was there another Captain after the Titanic sunk? Any which way the WindBlows is in REAL TROUBLE. Naysayers?

  2. Unless the EULA has changed Apple still excludes itself from many markets. In my field- Radiology- most of the newer units are unfortunately built upon Windows or in some cases Red Hat LINUX. Sadly UNIX has been largely abandoned in Medical Imaging.

    From the Mavericks EULA:

    E. YOU FURTHER ACKNOWLEDGE THAT THE APPLE SOFTWARE AND SERVICES ARE NOT INTENDED OR SUITABLE FOR USE IN SITUATIONS OR ENVIRONMENTS WHERE THE FAILURE OR TIME DELAYS OF, OR ERRORS OR INACCURACIES IN THE CONTENT, DATA OR INFORMATION PROVIDED BY, THE APPLE SOFTWARE OR SERVICES COULD LEAD TO DEATH, PERSONAL INJURY, OR SEVERE PHYSICAL OR ENVIRONMENTAL DAMAGE, INCLUDING WITHOUT LIMITATION THE OPERATION OF NUCLEAR FACILITIES, AIRCRAFT NAVIGATION OR COMMUNICATION SYSTEMS, AIR TRAFFIC CONTROL, LIFE SUPPORT OR WEAPONS SYSTEMS.

      1. All SMP/MT operating systems contain these kind of disclaimers. You need a real time system in those cases (RTOS)
        Windows is being used improperly if it is being used for PLC.

        However I think you are mistaken, though I don’t have too much experience our resident PLC guy -electro- could likely fill us in more accurately) I think windows is being used in an off line (not in direct control) manor or used in tandem with a real time system. (you can actually run windows on top of (as a process) in some RTOS systems (kind of like a VM (parallels) allows an windows to run as a process on OS X.)

  3. Our small biz has over $30k of Apple products ranging from computers – server – FileMaker Software – iPads, iPhones and time machines …. We are all in!

    And our people end up buying same for home life …. I know of at least 9 iPhones 5-6 iPads and 3-4 macs in just the last year our employees have purchased …..

    When a 11.9 inch iPad comes out and new iPhones, we will be on board and another 2-3 years and new computers as well …. Been Mac before being Mac was cool ….. 1991 started it all along with FileMaker Pro and a special build for our company – software we still employ today, we have one heck of a database!

  4. Wow. Have I been right all along about this or what? Biggest single mistake Steve Jobs ever made was to essentially abandon the business and government markets and covert Apple Computer to Apple Inc. and then to a mobile device company. Declaring real, powerful state-of-the-tech-world computers as “trucks” was not just a blunder of extreme proportions but, in fact, really stupid.

    It’s way too late now but it might have been possible (although, I doubt it) for his successor – that wonderful Tim Cook – to salvage at least a chance at that market. Alas, though, he too was determined to keep refining the gadgets.

    And, MDN, while phones and pads do have computer elements inside, they are NOT computers and continuing to say so doesn’t make it so.

    The new Mac Pro IS a computer. It should have been delivered five or seven years ago – and could have been – but instead we got gadgets. And now we are getting an operating system that is dumbed down to run even the few real computers that Apple makes as though they were gadgets themselves.

    If you are impressed with what Apple is today, just imagine what it could have been. Just imagine.

        1. Rend your garments! Pull out your hair! Let there be wailing, weeping and gnashing of teeth! If only, if only… instead of being the largest company on the planet, copied by all other phone and computer companies, Apple could have been – well – ummm – the largest company on the planet!!!

          By the way, Mr. Morrison, what is your qualification for pontificating is such a bombastic manner? The company you own makes how many tens of billions of dollars?

    1. From the article:

      Competition is coming, however. Analysts and developers say Google Inc.’s Android operating system is making some inroads, in part because the broad range of manufacturers creating devices for Android allows for more choice in prices and specifications such as screen size or processor speed.

      AND of course, incredibly greater choice of MALWARE!

      I’m reading estimated numbers of NEW malware for Android in 2013 of over A MILLION! Read it and weep, fandroids. No sympathy:

      http://www.theregister.co.uk/2013/12/17/android_anti_malware/

      In total, AV-Test has already registered more than 1.5 million Android-related malware samples in 2013, and we have more than 1.8 million total in its database. During November 2013, for example, AV-Test was receiving about 6,000 additional unique samples per day.

      This indicates a five fold increase in Android malware in 2013 alone. That’s not just exponential growth. That’s EXPLOSIVE GROWTH of Android malware! The computing industry has never seen such a catastrophe of malware propagation. Not kidding! Need I point out: BEWARE Android!

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