“At just 15% of revenue, Apple’s Mac segment doesn’t get as much attention as it used to. Back up even just five years and Macs accounted for nearly half of Apple’s revenue in some quarters,” Daniel Sparks writes for The Motley Fool. “They had a huge influence on Apple’s performance.”
“Since Apple introduced the iPod in 2001, however, Mac sales have declined as a percentage of total sales very rapidly. But that doesn’t mean Apple’s Mac segment isn’t doing well,” Sparks writes. “In fact, its looks like the Mac may outsell every one of its peers this holiday season, according to one study.”
“Apple desktops are the most sought-after desktop computer this holiday season, according to market research firm Parks Associates. This is a first for Apple, according to John Barrett, director of consumer analytics at Parks Associates,” Sparks writes. “But Apple topped more than the desktop category. The brand also ranked No. 1 in “tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV),” according to Parks Associates… And this isn’t the only study that points to a solid holiday season for the company: Localytics sales data suggests that Apple devices are selling very well during the holidays.”
Read more in the full article here.