Upgraders jumpstart Apple’s ‘iPad Christmas’ with 175% surge in iPad trade-ins over Black Friday weekend

“iPad trade-ins through Gazelle grew a whopping 175 percent over Black Friday weekend as presumed upgraders sought cash for their older models, supporting Apple’s belief that the iPad will be the hottest holiday gift this year,” AppleInsider reports.

“The increase in trade-ins suggests that customers are selling their old iPads for cash to services like Gazelle as they upgrade to Apple’s latest models,” AppleInsider reports. “Apple has high hopes for its new tablet duo, with CEO Tim Cook referring in October to this holiday season as an ‘iPad Christmas.’ Cook’s confidence suggests the company believes this could be a record setting quarter for iPad sales — a presumption supported by the new record trade-in figures.”

“Though iPad trade-ins grew significantly, the most popular item traded in at Gazelle last weekend was actually Apple’s iPhone,” AppleInsider reports. “Customers seeking cash for their Samsung phones also turned out in droves, with a 177 percent year over year increase.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


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