“This week there’s a report about a new ad campaign from Nokia, comparing their new Lumia 2520 tablet against the iPad,” Gene Steinberg writes for The Tech Night Owl. “So what did they complain about? Well, it seems that the Lumia has an attachable physical keyboard, but the iPad doesn’t. I’m serious.”
“Now this approach is nothing new. It’s reminiscent of Microsoft’s ads for the Surface tablet, which made a huge deal about being able use the keyboard that’s embedded in a cover in pictures rather than words,” Steinberg writes. “Of course, it’s well known that a number of third-party accessory makers, such as Logitech, do offer iPad keyboards embedded in attachable covers, so where’s the beef? If you need one, you can buy one. If you don’t, you save the money.”
“Now the Lumia does have an advantage, which is the promise that 80% of the battery charge process completes in an hour. All right, that’s a good thing, but what about the negatives? What about the fact that there aren’t that many apps for the Windows RT OS yet? What about the fact that the user interface has been roundly criticized as being unintuitive and poorly realized?” Steinberg writes. “I can understand why Nokia wants to convince you that the Lumia tablet is superior to the iPad, but the somewhat misleading ad fails to demonstrate that. It reminds me of those Surface versus iPad TV ads in which Microsoft deliberately reduced the size of Apple’s tablet to make it appear smaller.”
Read more in the full article here.
MacDailyNews Take: The Nokia 2682 B-69 or whatever is yet another AppLack™-afflicted flop from a failed company now absorbed into a floundering one.
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