Microsoft continues blasting Google, hires ‘Pawn Stars’ to deride Chromebook as worthless brick (with video)

Electronista reports, “Microsoft has released a new ‘Scroogled’ ad, enlisting the Pawn Stars reality TV crew to deride a Chromebook as a worthless ‘brick.'”

“The online video begins with a woman entering a pawn shop to sell her Chromebook for cash to buy a ‘ticket to Hollywood,'” Electronista reports, “however shop co-owner Rick Harrison explains how the device is ‘not a real laptop’ because it ‘doesn’t do much at all’ when disconnected from a Wi-Fi network.”

“The Pawn Stars ad goes a step further than mere criticism of basic capabilities, focusing also on the privacy theme of Microsoft’s earlier videos,” Electronista reports. “‘When you are online, Google tracks what you do so they can sell ads; that’s how you get Scroogled,’ says Harrison. ‘Google is always trying to find ways to make more money off your personal information. This Chromebook hardware makes it even easier for them.'”

Read more in the full article here.

MacDailyNews Take: The funniest part? This video is in wide release on Google’s YouTube.

[Thanks to MacDailyNews Reader “Dale S.” for the heads up.]

Related articles:
Microsoft selling anti-Google merch – November 22, 2013
Scroogled: Microsoft blasts Google over ‘nefarious’ uses of Android users’ personal information – April 9, 2013

38 Comments

  1. 301 views
    all negative comments
    4 to 1 thumbs down’s
    (interesting that there are more thumbs downs than views)

    Does gooogol manipulate the counts and comments on youtube videos?
    Abso-friggin-lutely!

  2. Should someone point out that iTunes doesn’t run on Windows RT?

    I have no love for Google Chromebooks, but sounds like MS is admitting that their ARM-compatible version of Windows 8 doesn’t run on a “real” device, either (another masterstroke of ineptitude on the part of that disjointed company’s marketing).

  3. Electronistica didn’t discuss how this latest skirmish is just part of a strategic feint by Microsoft to devalue the Google brand whilst positioning their own search engine, Bing, as being the secure alternative to Google search, particularly to schools.

  4. Looks like apple ad team made this video, the ad is not full of inconsistencies like all the typical Microsoft ads. Weird.. and fun, Bravo Microsoft, you finally nailed.

  5. How can a company that spends Billions of $ on advertising be so bad at it? I’m actually feeling sorry for Microsoft right now, Microsoft needs an intervention before it does any more self harm.

    1. Agree: is this the first time Microsoft has ever acknowledged in public that iTunes even exists, much less that most everyone (PC or Mac) has it installed?

      Forget music/video management…although the ship sailed on Windows Media Player many years ago. And forget the entire store, although Microsoft has nothing remotely equivalent. Apple sells tens of millions of iOS devices EVERY MONTH, and the majority of them are being connected to the Windows version of iTunes. None of those customers could do it with a Chromebook, and doubtless wouldn’t be the target market for one in the first place.

      Maybe Microsoft is so desperate for relevance that they’re acknowledging this reality by mentioning iTunes. If so, its shaky ground: WinRT can work off the grid and can run some ARM version of Office…yet its still seems only good for robotically dancing around with and mindlessly clicking the lid while wearing skinny jeans.

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