“According to ComScore’s European data, in the UK in October 2012 Google Maps usage on iPhone was 6.07m users – against no measurable number for Apple’s Maps app,” Charles Arthur reports for The Guardian.
“In October 2012, ComScore’s separate data, collected from its statistically robust panel of owners, shows that there were 8.57m iPhone owners in the UK – which would mean that 70.8% of owners used the maps app, which would be Google’s, at some point,” Arthur reports. “But by September 2013, total use of Google Maps had dropped to 1.83m UK iPhone users even though the total ownership had grown to 10.35m. Apple Maps users, meanwhile, totalled 6.23m, or 60.2% of all users.”
“There’s no way to tell how many of the Google Maps users deployed it exclusively, nor how many carried on using it because they were still using phones running the older iOS 5, which cannot use Apple Maps,” Arthur reports. “Even so, it suggests a dramatic drop in the number of Google Maps users on the iPhone – by 4.24m, or 70% – which mirrors that in the US.”
Read more in the full article here.
MacDailyNews Take: As we wrote on August 8, 2011:
Google will rue the day they decided to get greedy by working against Apple instead of with them.
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