Analyst: Apple’s PrimeSense acquisition sets stage for future Apple television products

“Apple’s confirmed purchase of PrimeSense, makers of technology that powered Microsoft’s first-generation Kinect sensor, has helped to fuel speculation that a future Apple TV product, whether a next-generation set-top box or a full-fledged television set, will be controlled by gestures,” Neil Hughes reports for AppleInsider.

“Analyst Maynard Um of Wells Fargo Securities said he believes Apple will leverage the technology to add innovative control methods to its living room based efforts,” Hughes reports. “‘We believe the announcement may be an indication that Apple is in early preparation for a television offering or material functional improvements to its current Apple TV offering,’ Um said in a note to investors on Monday.”

“However, the analyst doesn’t expect that Apple will release a television set in the near future,” Hughes reports. “If the company were to develop and sell its own TV set, such a device is ‘unlikely’ to be released in 2014, he believes.”

Read more in the full article here.

Related articles:
For what will Apple use PrimeSense’s 3-D motion sensing tech? – November 25, 2013
Apple confirms acquisition of Israel’s PrimeSense, company behind Microsoft’s Xbox Kinect, for $350 million – November 25, 2013
Why is Apple buying the company that invented Microsoft’s Kinect? – November 18, 2013
Apple in talks to acquire PrimeSense – November 18, 2013
Apple in talks to buy Israel-based PrimeSense, company behind Microsoft’s Xbox Kinect, for $200 million – July 16, 2013
Apple’s latest patent is a game-changer for iPad – August 20, 2013
Apple partners with TV industry on ‘grand vision’ – July 18, 2013
Report: Apple could have obtained Kinect technology before Microsoft – November 5, 2010


  1. A tv needs a mechanism to turn it on and off, change the volume and change the source input (either channel number or other source) beyond that most functions are configured once and forgotten. I don’t see how moving your arms around, or saying things out loud is any easier than moving your finger.

    Since all my inputs are routed through my surround system, my tv is basically a monitor.

  2. The PrimeSense technology goes way beyond TV, and motion control. PrimeSense has shrunk their dynamic 3D sensor to fit inside a cell phone. This may be used for control, or for gaming, or for filming 3D spaces for virtual walkthroughs, or for 3D scanning objects.

    Put this tech in an iPhone or iPad and imagine all the app potential. This is way beyond motion control.

  3. Apple is not ready to make a full fledge TV. The market is too competitive and the margins are low. It will be more logical for them to use this technology for the current ATV. Tie this in with 802.11ac Wifi and the new 64 bit A7, they will send tremendous waves through the other set top boxes and even shake up the gaming consoles.

  4. Because PrimeSense’s technology was used for xBox, people are assuming that Apple want to do something similar. I think it’s much more likely that Apple see the potential for 3D sensing in iPhones and are looking to combine the 3D sensing with 64 bit processing in order to come up with something quite unique in a mobile phone.

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