First official new Mac Pro sold sets all-time record for most expensive personal computer at $977,000

“Apple is known for making history by inventing the future, but even its designer could not have predicted a new record shattered on Saturday as a special one-off red version of the new Mac Pro (which is not officially available for sale yet) was sold at a charity fundraising auction for $977,000 — an all-time record for the priciest personal computer ever made or sold,” Electronista reports.

“The Sotheby’s auction in London also commanded high prices for other items from the pair, including a custom-designed Leica Rangefinder digital camera which sold for $1.8 million; a Product (RED) custom desk that sold for nearly $1.7 million, and a unique pair of rose gold Apple Earpods that sold for $461,000,” Electronista reports. “The Mac Pro, the normal versions of which will become available next month, was only expected to fetch between $40,000 and $60,000 – some 10 to 15 times the machine’s starting retail prices – but ended up selling for nearly $1 million as part of a benefit for the Global Fund to fight AIDS, Tuberculosis and Maleria.”

Product (RED) by Sir Jonathan Ive
US$977,000 Product (RED) Mac Pro by Sir Jonathan Ive

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