Dropbox CEO claims Steve Jobs vowed to ‘kill’ Dropbox with iCloud

“Dropbox founder and CEO Drew Houston knew he’d arrived with his cloud storage and syncing service when Apple Inc. was interested in talking about an acquisition,” Brian Jackson reports for IT Business Canada. “Not interested in selling the firm, he told late Apple CEO Steve Jobs as much, but Jobs was still interested in a meeting.”

“Jobs struck Houston as a straight talker. He told him he returned to Apple because he was frustrated that a company that convinced customers to pay a total of $7 billion a year to use their products could still lose $1 billion,” Reed reports. “But he was also direct with Houston, telling him that if he couldn’t acquire his startup, was going to come after Dropbox.”

“Six months after that meeting, Houston was watching a Jobs keynote and saw him make good on that promise,” Reed reports. “‘He was calling out by name and saying he wants to kill us with iCloud,’ Houston said.”

Read more in the full article here.

MacDailyNews Take: Where did Jobs vow to kill Dropbox during his iCloud unveiling?

63 Comments

        1. gonna give you a break for the next few days, headin’ to Dealey Plaza for the 50th…look for me on Friday’s “CBS Evening Lies.” I’ll be the extremely handsome man in the “Free Che Guevara” hoodie.

        2. Fascinating that MDN bans me (tries anyway) for simply pointing out that they are an aggregate site that profits from others content. Or was it because I said that AND I have different political beliefs?

          Never in all my years here did I troll like this fool and first 10,14,18, what ever digits his wrong self is up to.

          Yet this fucking troll is still here..You will have no credibility until you ban these idiots MDN..

      1. Don’t give this political fool any attention. It is not always possible but it is best to avoid people that always get in your face about their politics.

        Personally, someone who can’t respect a President, won’t respect anything or anyone else.

        1. “Personally, someone who can’t respect a President, won’t respect anything or anyone else.”

          Its impossible to respect the person, that doesn’t respect the people he was elected to serve.

        2. Based on what? Or is it that he has too much melanin for you.

          And Yeah, I brought it up because your seemingly pointless venting that extends from your icon the the trash you spout at seemingly the first opportunity.

          Kudos to Buster, KingMel, Mikey, sabat, MEES and anyone else who calls out botvinnik on his nonsense because he knows that this isn’t the place for it, yet for some reason he doesn’t respect MacDailyNews or the people that post here enough to rein it in.

      2. Reject the false messiah, Obama!
        All Hail the illumination, goodness and wisdom of the True Messiah, botvijerk!
        All truth floweth from Him.
        Imagine the Paradise to come! botvijerk messiah for President!

        1. I actually agree with you about the need to restore our rights and the Constitution, but I personally feel that Obama is just continuing what started long before him.

          The government has been taking away out fundamental rights for a long time now.

          My (possibly incorrect) observation is because I don’t seem to recall you making similar posts under the last administration, and that one was definitely as damaging to our rights as the current one.

          I personally think that they both have done us all an unforgivable disservice.

        2. well, I regret you missed the eight foot wide “Impeach Bush” sign in my front yard promptly erected after the passage of the Patriot Act. However, I have posted at least ten times on this forum; “There is no difference between the policies of Obama Messiah, Dubya, Horndog Billy and CIA George.”

        3. If that is indeed the case, then we are on the same side here – you are right, they are all the same, with the same agenda.

          Posting anti-Obama statements on MDN repeatedly probably won’t have much of an effect on the government, so that’s why you seems at times obsessed. I guess if venting this way makes you feel better, then so be it, but it only seems to piss off the more sensitive people here.

          I generally stay out of the political banter because I don’t view our democracy as a team sport – I find what currently passes as the Republican Party and the Democratic Party to both be lost and clueless about what this country needs. They both suck terribly.

        4. On — I have posted at least ten times on this forum; “There is no difference between the policies of Obama Messiah, Dubya, Horndog Billy and CIA George.”

          Yet that would be like how there is no difference in how little we are interested in your views on any of them.

        5. aaaand, by the way:

          – If you think that people not agreeing with you or cheering for your tiresome and boring vitriol automatically makes them zombies, you have one heck of a psychiatric disorder.

          – and if you think being here pissing just about everybody off is a good thing, you have one heck of a psychiatric disorder.

        6. I completely agree, our constitution has been trashed by the last two presidents.

          NOW CAN YOU PLEASE STOP CLOGGING THESE COMMENT THREADS WITH POLITICAL VIEWS THAT WILL NEVER BE SETTLED HERE. THEY DUMB DOWN THE DISCUSSION AND DISTRACT FROM THE ARTICLE.

          Thanks. I have seen you make many on topic comments and appreciate those.

        7. No. Obama is the worst president ever. Conservatives could to care less what color he is. His liberal socialist policies have been more than troubling from the beginning. I want his proposed policies to fail. I take pleasure in seeing it happen. How could I ever support socialism and wealth redistribution. Obama is incompetent and only the leftist media props Obama’s image and hides is failure. Now way could the liberal media record the first black president as a failure. It is they who play the race card. If you desire anything resembling socialism, Move out of the USA.

    1. Dear neighbours,

      Note the way I spell that? Like Jony Ive says “aluminium”? Yes, the first w in www does stand for something and it is not Wisconsin. So, about this American political infighting on MDN, could you take it to a motel room please?

    1. Not true. They have overlapping features, and I find iCloud is far more transparent for certain types of documents. For example, I have a Pages document on my MacBook Pro. I tell it to move to iCloud, and then 10 seconds later, I’m opening that file on my MacBook Air. Dropbox also has file syncing (for any type of file), but it requires running a separate application that first must push the file up, and then pull it down. When one browses for iCloud files, they don’t need a full copy of the files on the computer, they just need the file index. It’s a smoother, more elegant solution.

    1. Dropbox is getting more complicated and slower. It’s the side-effect of battling the competition. So you’re probably right that Dropbox of today won’t exist. But it’ll either morph over time or be merged into some competitors product for umteen millions of dollars.

  1. I just deleted my Dropbox account the other day. I got sick of their annoying app advertising itself in random places on my computer, and just generally being the equivalent of a human mind virus… If anyone asks me to share stuff they’ve put on dropbox in future I’ll just decline. I don’t want to be a part of that whole ‘sucker in a friend’ multi-level marketing culture anymore.

  2. Dropbox will kill itself with its prices. It is one of the most expensive per GB out there and there are many that are just as good and much cheaper. I paid their prices until Copy.Com came along. Now get more that double the space and actually better performance for the same price. Dropbox… Arrogance will get you know where, ask Microsoft.

  3. If they want to hurt dropbox they need to add and iCloud folder to the finder. Let us decide how to drop in and delete stuff as easy as the other cloud services all offer in most cases FREE. I believe that alone is a major factor in iCloud not being a threat.

  4. Nah, that’s bullshit. Had he wanted to “kill Dropbox” he would have – and he would have done it by making a service that did everything Dropbox could and more. Jobs made a different cloud service.

    If Apple wanted to kill Dropbox it could do so tomorrow. It’s a pretty simple service.

    1. Just like they killed android? Apples bark was/is definitely worse than it’s bite. They elude to destroying the competition or going thermal nuclear on a competitor but all they really do is make slightly less appealing products to compete because they refuse to relent on their arrogance which prevents them from lessening their control only slightly and give users some features that they really want. Then they make statements at keynotes or in interviews or even in the office that then get leaked which only make them look like whining jerks. Bigger screen sizes, being able to see files in iCloud, some type of finder in iOS, setting default apps other than apples on iOS, glanceable information (dashboard for iOS) are all examples of things customers have been asking for and many times very publicly but go on deaf ears at Apple. iTunes Radio, iTunes Match, iCloud, iWork, iWork in the cloud, Maps, heck even ‘multitasking’ (until finally in ios7) are all examples of them attempting to compete with an offering that has less features than it’s competitors. Then they make comments about the competition that make them sound like douche bags. This is annoying as someone who does enjoy some of their products; being affiliated with a company that act like douche bags. What’s even worse though than all of this is the fact that we know apple could fully compete and actually has it in their DNA to blow the competition out of the water however their pride is preventing them to do so.

  5. Trying to build cred, instead of just blowing hot air, they could put that much more effort on their product that seems to be doing well inspite of iCloud. Looks like he wants to go down history and ridiculed just like Michael Dell.

  6. Signs of dementia and paranoia:

    CEO Drew Houston: “He was calling out by name and saying he wants to kill us with iCloud”

    I would have LOVED if Apple/Jobs had enabled iCloud to do as much or more than Dropbox. I’d PAY Apple to do as much or more than Dropbox. I’d consolidate all my cloud storage into iCloud if it could do as much or more than Dropbox.

    But iCloud can’t. Beats me why! But it can’t. So I also use both Box and Dropbox to fill out what iCloud doesn’t.

    1. Not sure why either. Though I have a sense that they haven’t built the team that aggressively wants to dominate that space. Looking at the setbacks from MobileMe days, how did they correct? New talent? Not sure. Maybe that was Steve’s plan with Dropbox!

      Sure Apple’s been serving up the internet since 199x in a real nice machine, but the cloud as software isn’t quite there (yet).

      Though, it fits my needs fine, with some supplement from Dropbox. (Just an average consumer)

  7. Can’t remember which keynote it was when Steve Jobs claimed that significant numbers of people couldn’t handle a file system, but I think the Apple approach has been less attractive since then. iCloud is fine, good even, for things like contacts and Photostream. But I find its (non)folder system and the idiosyncratic way it works with productivity software a nuisance.
    Dropbox, for me, is streets ahead in that respect.
    If Apple ever aimed to kill it or other services like it by moving folks away from their folders systems it looks as if it has been less than successful so far.

  8. “Drew Houston claimed”

    Yeah it sounds like bullshit since these two services are vastly different. iCloud serves to promote Mac hardware, whereas Dropbox is freemium, and obviously available on all platforms. I’m sure if Apple wanted to go that route, they could, and no Mac users would ever need to use Dropbox. These things don’t really compete.

    iCloud, as a storage locker (for example), sucks ass. It doesn’t work that way. iCloud stores files in little compartments for each app that you use. Totally different.

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