“In front of a courtroom jury this morning, Apple marketing chief Phil Schiller claimed that Samsung’s patent infringement has weakened ‘the view that the world has for Apple,'” Chris Welch reports for The Verge. “By copying the company’s marquee iPhone and iPad products, Samsung has effectively diluted Apple’s brand, Schiller argued. That’s made it difficult for Cupertino’s products to stand out, in turn leading consumers to ‘question our innovation and design skills in a way that people never used to,’ Schiller said. ‘As this [infringement] has been occurring, it’s harder for us to get new customers and bring them into our ecosystem.’ Schiller recalled the first time he saw a Galaxy smartphone, saying, ‘It looked exactly like the iPhone, so much so that people might confuse it.'”
Samsung attorney Bill Price “questioned Schiller. ‘Apple doesn’t own a patent on a product being beautiful or sexy. Isn’t that correct?’ he asked, while showing the jury one of Samsung’s Galaxy tablets,” Welch reports. “‘Apple doesn’t own the right to preclude the design of this hardware [does it]?’ Schiller shot back a testy response, saying ‘I don’t know which Samsung devices are allowed to copy our devices and which ones aren’t.’ When asked to identify the product in question, Schiller said, ‘I can’t tell from here. It looks like an iPad to me.'”
“Throughout his testimony, Schiller didn’t shy away from throwing jabs at Apple’s biggest competitor,” Welch reports. “Samsung’s dominance of the Android market may be thanks in part to its infringement, Schiller suggested. ‘One is copying. The others are not copying as much.'”
Read more in the full article here.
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