Apple Maps puts the hurt on Google Maps

“Apple’s Maps have turned out to be a hit with iPhone and iPad users in the US – despite the roasting that they were given when they first appeared in September 2012,” Charles Arthur reports for The Guardian. “But Google – which was kicked off the iPhone after it refused to give Apple access to its voice-driven turn-by-turn map navigation – has lost nearly 23m mobile users in the US as a result.”

“That is a huge fall against the 81m Google Maps mobile users it had there at its peak in September last year, according to ComScore, a market research company, which produced the figures from regular polls of thousand of users,” Arthur reports. “The introduction of Apple’s own maps with its iOS 6 software in September 2012 caused a furor… But a year on, a total of 35m iPhone owners in the US used Apple’s maps during September 2013, according to ComScore, compared to a total of 58.7m Google Maps across the iPhone and Android. Of those, about 6m used Google Maps on the iPhone, according to calculations by the Guardian based on figures from ComScore. That includes 2m iPhone users who have not or cannot upgrade to iOS 6, according to data from MixPanel.”

“That suggests Google’s efforts to offer a stand-alone app since December have gained little traction with iPhone users,” Arthur reports. “‘Google has lost access to a very, very important data channel in the North American market,” commented Ben Wood, mobile analyst for CCS Insight, a research company based in London. ‘But Apple was adamant that it wasn’t going to give up on doing its own maps, even when it had problems. This is a war of attrition.’ European and other regional data for maps use is not available, but is expected to mirror that found in the US.”

“According to ComScore, in September 2012 – just ahead of the introduction of Apple Maps – there were a total of 81.1m users of Google Maps, out of a total of 103.6m iPhones and Android phones users,” Arthur reports. “But a year later, its smartphone data says that the total number of Google Maps users is much lower, at 43% of iPhone and Android users – or 58.7m, despite the user base growing to 136.7m.”

Read more in the full article here.

MacDailyNews Take: As we wrote on August 8, 2011:

Google will rue the day they decided to get greedy by working against Apple instead of with them.


  1. I’ve been testing Google and Apple maps in China, but recently I put the Apple Maps in Extras folder and use Google. Apple Maps is only little better than a real paper map. With Google I can type (speak) in address, place or business in English or Chinese and it can show me how to get there by car, metro, bus, or walking. It’s really amazing tool in a foreign city, especially if you can’t read Chinese.

    Once I was asking Apple maps where the nearest Burger King was, it showed some place in Australia even I was only 2 blocks away from it in Shenzhen.

  2. Dont use it at all, It still is crap in India, locations are not wrong and directions features still has not been introduced even after a year of the launch. I guess they want to make it work in the few dozen countries where the iphones are sold more.

  3. Maps needs that transit info yesterday. It also needs much more business info- personally, I like to see _every_ business on a street, so updates and realtime info is a must. Plus, what is going on in Maps where businesses disappear when getting close in magnification? Truly frustrating.

  4. Future Man here, with an update on Apple Maps.
    While ‘evil’ google offers continual updates Maps languishes.
    Still no expressway exit numbers, still no building outlines, still no Yelp app on iPhone and still no response to the dozens of corrections I’ve sent.
    Absolute Garbage.

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