Salesforce CEO Benioff: Angela Ahrendts the next Apple CEO

“A Silicon Valley heavyweight has thrown his support behind speculation on the next Apple CEO, Angela Ahrendts,” Keris Alison Lahiff reports for TheStreet.

“Marc Benioff, co-founder of leading cloud computing company Salesforce, wrote on Twitter that Ahrendts may well be the next Apple CEO,” Lahiff reports. “Current Apple chief executive Cook announced in mid-October the tech giant had hired Ahrendts to head its retail stores and online stores, in a newly created role. In her current position as chief executive of Burberry, Ahrendts has helped create one of the world’s most successful luxury brands. Since 2006, shares of the London-based fashion house have tripled.”

Angela Ahrendts
Angela Ahrendts
Lahiff reports, “In 2012, Salesforce was key in Burberry’s push to build a social brand. Burberry Chat, powered by Salesforce, facilitated dialogue between management and employees, and sales and customers. ‘We’ve opened up what we call the store of the future,’ said Ahrendts in a video promoting the service. ‘The next generation is growing up in a digital world, and they speak social.'”

Read more in the full article here.

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40 Comments

      1. Someone’s scared that wall st has no chance of taking over with Tim Cook soldly in place with overwhelmng support from Apple fans, employees and investors .

        Tim Cook an’t going nowhere.

    1. Agreed. This idiot must not know Tim Cook has Apple performance based stock that doesn’t vest until 2016 and then 2021. With this move Apple’s senior management is solidly supporting Tim Cook for many years. Unless the company takes a serious nose dive I don’t see why they would need to shake up the company with a new CEO. It will be years before Ahrendts truly understands Apple as a company and what Apple has learned to become the company they are today.

        1. At least we know she didn’t seduce, Tim at least not in that way ha..ha.. I think she is a better hire that any discount sales store guy, he was utterly wrong from the start.

    1. “I feel bad about myself…I know! I’ll write a hit piece!”
      “I need more ad revenue…I know! I’ll write a hit piece!”
      “I need attention…I know! I’ll write a hit piece!”

  1. Hell no! I love women, but no way this politically correct speculation will fade. Women as CEOs are scarce. Successful ones even scarcer. As if she is the most qualified person for the job? My ASS!

  2. BLM, Thanks for the text quote. I appreciate it.

    And just WIH did you say that the sales guy is running Apple??? Tim was in charge of how Apple built product and got it to market. He has the smarts for making the supply chain work and to keep quality high. He gets heavy input from Ivy for design issues. Seems to work for me. Maybe you are still waiting for the flying jet packs. ???????

    Just saying.

  3. Please god NO!

    Did she really say, “‘….the next generation speaks SOCIAL?

    We need a technical sort of guy that has a passion for technology and is able to understand it. I mean understand it to the point where he/she can say what technologies will die and thrive. Like the Flash letter Steve wrote. That’s just one example.

    We need a Scott + ive. But the two don’t get on….which is a shame.

    1. Absolutely right; I always think about that Flash letter Steve Jobs wrote. Could anyone in power at Apple write such a letter now?
      Doubt it
      The Next CEO of apple should be Elon Musk.

      1. Elon Musk won’t become the CEO of Apple, he’s doing exactly what he wants to do with his talents now. Henry Ford, Walt Disney, Steve Jobs, all these visionaries ended up creating their companies to run the only way they saw fit, so as to complete their visions.

        Elon Musk would probably be worse as CEO of Apple than a sales guy. The guy spends all day dreaming about going into space. How is that going to help a company build the best computer solutions for people on THIS planet.

        Apple has plenty of capable and truly caring professionals working on the future of computing tech. But any person with the vision to create the next Apple would by definition have to create it outside of Apple.

        Give Ahrendts a break, her bio at Burberry sounds similar to Steve’s return in 1997. And whether SOCIAL is a language or not, she seems to have a vision of the future of tech and fashion that it a little more forward-looking than Steve’s lifelong mission to create the iPad. He got us here. Where do we go next?

  4. Look at this woman then look at Élon Musk. Who would you rather see as Appple CEO? That tells you right there she is a god awful choice, unless you really think the red bouncy ball factor is important. If they are looking for CEO material I hope they remember Apple is a design and engineering leader, not a marketing company. Apple needs a forward thinker. This chick already thinks 3 years ago. The next generation speaks social?

    The next generation speaks survival, competition in a flat global employment space, more from less, speed of decision making, crisis aversion, crisis management, government avoidance, and they need the best tools to help them accomplish this.

    If they’re sitting around in Instagram and Facebook and tweeting about it, they’ve already failed.

  5. People seem to be obsessed with the fact that she is joining from Burberry and then making comparisons between the brands of Apple and Burberry.

    The important thing isn’t that she came from Burberry, but that she joined Burberry and made a massive improvement to the company’s fortunes. She also explored the possibilities for hi tech in retail. Apple retails stores will surely offer even more opportunities in that respect.

    It remains to be seen how well she performs at Apple, but the signs are certainly very promising, however talk of her as a future CEO of Apple is ridiculously premature.

    1. The big thing being overlooked is that Burberry’s is a luxury brand, but there are lots of out coats that will get the job done of keeping you warm and dry. There is no substitute for Apple. It’s not a luxury brand, it’s a necessity.

      1. Agreed…Apple is a necessity, not merely a luxury. I shudder to think of our world without Apple, which was a possibility in 1996, until the Steve returned, and made history.

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