Apple: Making the all-new Mac Pro (with video)

The Mac Pro is a computer unlike any Apple or any other company has ever created.

To build it, Apple pioneered new processes, innovated manufacturing techniques, and essentially rethought how to make a computer from the ground up. The company considered every element that defines a pro computer — graphics, storage, expansion, processing power, and memory. And they challenged themselves to find the best, most forward-looking way possible to engineer each one of them. When Apple put it all together, the result was something entirely new. Something radically different from anything before it. Something that provides an extremely powerful argument against the status quo.

This is the story of how the Mac Pro all comes together.

Direct link to video here.


    1. I doubt that there is enough hand labor to make that much of a difference in price. This is what I have said several times – high-value manufacturing assembly jobs can and will profitably return to the U.S. In the form of highly automated factories. Touch labor becomes a relatively small percentage of the overall cost of the device. Robotics will be the source of many new jobs in the future – designing robots, programming robots, maintaining robots.

      1. “Robotics will be the source of many new jobs in the future – designing robots, programming robots, maintaining robots.”

        But only until robots are designed to do those jobs, too.

        And probably sooner than anyone thinks.

  1. Kudos to Apple for building the new Mac Pro on the same continent where most of the users will be buying them – while selling them at prices those same Apple workers can afford to buy them!

  2. Man if I owned a Mac Pro, I could say I possess an object that was manufactured in the coolest way, in the history of man kind. This video looks to be the manufacturing process in full speed. IE: They ARE making them, so when they go on sale, there’s enough to go around. However we realize there will never be enough to go around.

    These puppies are worth their weight in gold.

  3. It IS made in china, only assembled in U.S.A. So that means somebody is getting a low wage in some factory to just put the case over the computer, and that’s about it. The specs you pay for aren’t really new/revolutionary and they sure aren’t worth the money too. HP and Dell make better workstations for less money, this is just for prosumers and amateurs who like the Apple design.

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