Qualcomm backpedals from exec’s ‘marketing gimmick’ comment about Apple’s 64-bit iPhone 5s

“Apple supplier Qualcomm has backed away from statements made by a senior executive that the 64-bit capabilities of the iPhone 5s’ A7 processor are a ‘marketing gimmick,'” Kevin Bostic reports for AppleInsider. “‘The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,’ a Qualcomm spokesperson said in an email. ‘The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.'”

“In its response, Qualcomm did not go into further detail on the benefits consumers could expect to see stemming from a move to 64-bit architectures in mobile devices,” Bostic reports. “Apple, meanwhile, has maintained since introducing the iPhone 5s and the A7 that access to 64-bit architecture “almost always” results in apps running better.”

Read more in the full article here.

MacDailyNews Take: Smirk.

Related article:
Outclassed, 32-bit antique dealer Qualcomm calls Apple’s 64-bit A7 chip a ‘marketing gimmick’ – October 3, 2013

22 Comments

  1. Everybody has missed the obvious central stupidity of the article. Selling two for one DVD players is a MARKETING gimmick. Turning a DVD player into a Blu-ray player is innovation, and has nothing to do with marketing!

  2. It really bothers me that using the media to spread lies is an accepted business practice. There should be a penalty for deliberate deception. Of course, that would put Fox out of business.

  3. Whatever Apple says, it is a fair bet that they are moving, quietly, to bring all their manufacturing in-house. The Mac’s volumes, and third party componentry, made it sensible to outsource. iPhone has changed the goalposts, and A7/M7 moves them again. The huge iPhone volume has made Apple reliant on contract manufacturing, but the Samsung relationship, constant leaks and the rise in China’s wage rates make in-house production not only desirable, but necessary. Apple always take a long-term view so it is likely that there are plans afoot to decrease reliance on third parties. Processors and displays are the most likely candidates for in-house production. We’ll see, but I am sure this subject is much discussed behind closed doors.

  4. Well…
    He may be right but they are probably retracting from that statement because it undermines what Wualcomm is and will be doing. Developing 64-bit processors.

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