“Apple’s iPhone and iPad remain popular among young people, according to a new study that shows the iPhone in the hands of more than half of American teens,” Kevin Bostic reports for AppleInsider.
“The new figures come from Piper Jaffray analyst Gene Munster, who found that the iPhone represented nearly 55 percent of all phones used by teens in the United States,” Bostic reports. “That figure is up seven percentage points from the last Piper study conducted in April of this year. Also, 65 percent of teens said they planned for their next phone to be an iPhone, up from 62 percent in April.”
Bostic reports, “The iPad also enjoys considerable popularity among American teens, with 68 percent of tablet-holding teens reporting that they own an iPad.”
More info in the full article here.
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]
I use an iPhone 5, Mom uses a 4, two girls are on 5’as well. The girls tell me the cool kids only use iPhones.
That tells me that your girls are a pair of cool kids!
The po’ kids are forced to use Android or Windows phones.
Or the stupid ones that don’t listen to their parents, and listen to a Verison Sales Rep’s telling them how great a Droid is and you don’t need to spend on an iPhone.
Our 17 year old is down to 24 days now before his contract is up and he can escape his “Droid Regret” purchase. Not that he’s counting each torturous day or anything. 🙂
Get customers when they are young, give them quality and they will stick with you for life.
At my kids high school everyone takes a picture of any class notes on the board with their phone. There is a picture of most of the phones out at once and estimating percent at least 80% have an iPhone, 10% have an Android and 10% have no phone. Apple has always been in schools but not like this. This is technology they use in every part of their daily lives and will be hard to live without. This is unlike when I went to school and used an Apple ][ to learn Basic.
Yeah I do wonder if they will grow out of apple and on to android. People are doing it! And they shit me!
I would rather grow a tumor than “grow” on to android.
Yeah, no….
Every independent study and survey show that just the opposite, if people get an ‘roid phone they are far more likely to then move on to an iPhoen (than the reverse, people virtually never want to go from an iPhone to a ‘roid knock off of an iPhone)
Which makes sense, when you have the real deal you seldom yearn for a knock off, but when you have a knock off you are always coveting the real thing.
My son learned his lesson. Do not listen to Verison Sales Reps all hot over pushing Droids. And he got the best Droid they had.
He has been stuck in 2 painful years growing OUT of Android and on to Apple as soon as he’s due for an upgrade on Nov. 3rd. Buh-Bye ‘roid.
I’ve been in cell phones long enough to find this report more worrisome than hopeful for Apple. Once the technology/phone makes major inroads into the youth market it has historically been the beginning of the end of that particular product. The youth market can be extremely fickle and will move on to the next latest and greatest thing. I don’t think I’ve seen a technology yet that has created users for life for the MFG just because they got them when they were young.
The two biggest examples, in the phone world, I can give would be Nextel and Blackberry. You could almost put pagers in this category but they were wiped out due to a completely different emergent technology, the cellphone. Nextel was a staple for the blue collar worker. Construction, taxi, limo services, Ambulettes, among others counted on the immediate direct connect service these phones offered. However, Nextel saw its biggest growth once the DC went nationwide and fell into the hands of the everyday Joe. Once that happened the youth market took over, boom …. then bust! Even Boost Mobile, an off shoot of the iDen network, took the youth market head on by offering a prepaid DC phone and marketed it to this segment, saw initial strong success, but eventually fell into a niche market. The market changed, Nextel and DC fell out of favor with the youth, and now Nextel is basically no more.
Same thing with Blackberry, but with a more of a white collar twist. Just before it’s fall from grace, if you took a poll of school kids, the majority of them had Blackberries. BBM was huge! Of course along came Apple with the iPhone and eventually blackberry too was sent packing.
Now we sit here in the present seeing the iPhone massively adopted by this same market segment. I look back over the history of these past 15 years or so and I don’t feel as ecstatic as some do on this site for Apple. The iPhone will eventually die. This segment will be replaced. The iPhones strength in the marketplace will not share the same longevity as the PC. However, I am more hopeful with the iPad than I am with the iPhone, mostly since I see it as the evolution of the PC. We don’t know what the evolution of the smartphone will be. Maybe Apple already does? And honestly, this isn’t a slight on the iPhone. It’s just a professional observation of the historic movement within the cellular industry.
Apple makes a hoard of cash, but they make it off a few products. This makes them very vulnerable to the whims of the marketplace once the tide turns on the iPhone and possibly the iPad, more so the iPhone since I feel mobile devices (cellphones) are more susceptible to these fluctuations.
Apple, however, is well positioned to weather a change, both by profit margins and just the sheer cash hoard they have been accumulating. Obviously they need to keep innovating. They cannot become too rigid in there product design or OS like Nokia was with their candy bar phones who let flip phones run right by them, but they are an example of a different dynamic. Apple, the company, is here to stay now for a VERY long time, but I cannot help to wonder if the above dynamic (aside from outright stock manipulation) is a big reason why Apple stock remains so vastly undervalued.
15 years is not really much of a history, but if you talk about mobile phones (and by that we mean the digital kind, of the past 15 years), then it should be enough to look at trends.
Based on all you had said, Apple has absolutely nothing to worry about, as long as they are innovative (and nothing tells us that they will stop being that).
Teens are fairly quick to recognise good quality, and they quickly adopt the best offerings. This was with the Walkman (40 years ago), as was with the iPad (10 years ago), as was with various milestones in mobile telephony (Moto Startac, Blackberry, etc). There is absolutely no chance that teens would abandon the iPhone and suddenly switch to Android unless by some miracle Google begins truly and totally innovating, and phone makers follow. For all the reason s we know today (fragmentation, feature pile-on with no rhyme or reason, inconsistency in UI, inefficiency of code), Android has no chance against iOS for the top spot. Teens are keenly aware of these differences and simply won’t fall for the marketing gimmick.
Not to worry. Once a kid picks up shit, he usually learns to recognize a turd when he sees it the next time around.
Good.