Apple: Due to ‘incredible’ demand, iPhone 5s models already sold out or in limited supply

“Apple said on Friday that it is sold out of some iPhone 5s models, amid what it described as “incredible” demand,” Ina Fried reports for AllThingsD.

“‘Demand for the new iPhones has been incredible, and we are currently sold out or have limited supply of certain iPhone 5s models in some stores,’ an Apple representative told AllThingsD,” Fried reports. “Availability for the gold iPhone 5s is now listed as ‘October,’ with seven-to-10-day wait times quoted for the silver and gray models.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Judge Bork” and “Lynn Weiler” for the heads up.]

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Apple boosts production of gold iPhone 5s in response to heavy demand – September 20, 2013
Analyst: Lines for Apple’s new iPhones are massive, likely the longest they’ve ever been – September 20, 2013
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38 Comments

  1. With all due respect to Cook & Co, you could have made people just a little bit happier by releasing iTunes 11.1 two weeks ago, the iPhone 5c and iOS7 last week, and the most impressive of them all, the iPhone 5s this week.

    I could be wrong, but i suspect the Apple community would be no less stoked, and the poor retail stores and servers wouldn’t have to endure such a short-term hammering.

  2. How does one plan for record demand for a new product revision?

    Samsung runs out of inventory: OMG it’s a run away hit!

    Apple runs out of inventory: OMG they didn’t plan ahead what dummies!

    Spin goes both ways according to who does the spinning.

    1. As a joke I threw that in at the top of this discussion.

      I don’t think that’s the narrative we’re seeing in the press. This looks like a genuine hit product, and the media seems to be covering it as such.

      Apple is clearly not done innovating, and consumers are clearly not done with Apple.

  3. I went to my local Apple store at 8:00 this morning to find organized huge queues. I grabbed an Apple shop assistant who told me only the grey iP5S model was available. It is clear to me that for some reasons either not enough Gold (and silver) models were made or they are being held back for some reason.
    Could that be a buzz strategy? If so it’s a pretty frustrating one. If not W H Y did they not build enough?

    There is something that screams ‘intentional ‘ to me ..

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