Apple just drove a wooden stake into Microsoft’s heart

“I contend the biggest story to come out of last week’s Apple launch, and which almost no one is discussing, is the breadth of the assault Apple is readying for the enterprise, Microsoft’s final stronghold,” Brian S. Hall writes for TechPinions.

“Free iWork — with secure cloud included. The very best smartphone (and tablet). A secure ecosystem that welcomes enterprise-class apps. Working fingerprint identification. An M7 motion chip can both support and foster the healthcare, logistics and wearable computer industries,” Hall writes. “‘Desktop class architecture’ inside mobile devices. Yes, Apple gleefully reiterated the world ‘desktop.’ True end-to-end ownership of the hardware and software, delivering the best reliability, customer support and security. The premier software developer community and the very best, most accessible, most secure software distribution platform. Yes, these all belong to Apple.”

Hall writes, “The PC is a relic of the 20th century. The smartphone is the computer. No one, still, is even close to Apple in this regard.”

Much more, including why Apple won’t make a budget-priced iPhone, in the full article here.

MacDailyNews Take: One of the best things about this is that Microsoft never saw it coming and, quite possibly, still doesn’t.

Related articles:
Apple’s iPhone 5s’ biggest loser: Microsoft – September 12, 2013
Apple kicks Microsoft when it’s down with free iWork for iOS apps – September 10, 2013
iPhone 5s: Once again Apple leaps ahead with Touch ID fingerprint recognition; a big enterprise win for Apple – September 10, 2013


    1. Much like a zombie, microsoft will never die. they’re too entrenced in business. hardware builders may come and go, but Apple’s not ready to take over the business world. Apple is a consumer product company and lacks the infrastructure to deal with businesses on a 24/7/365 basis here in the US, let alone world wide. Sorry, but Apple’s not ready yet.

      1. It took the Wintel duopoly more than 15 years to truly replace the big iron & terminal infrastructure — and even now, some legacy systems sill exist (not ALL the mainframes are dead), even if they are the extreme rarity.

        The “post PC” transition will happen faster, but won’t happen overnight. The iPad was introduced at the beginning of 2010 — the real advent of the transition to the post PC era. Even if the transition happens in half the time as the big iron to PC transition happened it will be 2017/2018 before Microsoft and the PC are relegated to history.

        However, unless Microsoft can move into the post PC era (which is looking more and more doubtful every day) Microsoft will be mostly irrelevant before the decade is out. January 1, 2021 will be very different from today. Yes, just like the extremely rare cases of big iron still existing today, there will be Microsoft hold outs with the Wintel servers and PC infrastructure. But the vast majority of the world is moving on. Unless Microsoft evolves by 2021 Microsoft will be a true, fossilized dinosaur.

      1. And the 136.
        I was just thinking about that video statement myself when I read his post. Nailed it so true. Ballmer will go down in history as providing the ass-backward leadership that sank Microsloth into irrelevant oblivion.

    1. Does anyone think Balmy will still be laughing when Apple announces most people never need to upgrade their PC again because the iPhone 5S (and future iPhones) will wirelessly run MacOS on a full size monitor and keyboard at your desk whenever you are near it?

      That would kill the consumer market for Windows and put a dent in regular Mac sales too. Who would buy their kids a separate PC when you could just by them a wireless screen and keyboard?

      Apple would be king and Microsoft would go into free fall.

      1. Been saying what you noted about an iPhone running a large monitor, but tech journalists just keep on wanting to talk about “gold cases”, as if that amounts to anything of substance.

      1. BMW does make a cheap car, several models. Check for pricing. So does Mercedes and Lexus. They try to cover the market. Use Rolls and Bentley, you got a point.

            1. Did you see the special edition Mini Cooper that BMW had the Rolls people create? The font the dials used was from Rolls. The cornsilk colored Cashmere headliner was Soooooo soft.
              It was very pretty, and only 51K. 😛

  1. This article means the LATE 20th Century. As a history major, I feel this need to be distinguished, because the 20th century lasts from 1901 to 2000. Throwing that phrase around carelessly, and people will think you mean PCs were around in 1902.

    1. I dont think anyone would assume that anything labelled ’20th century’ existed from 1901 until 2000.
      The phrase means that this thing existed at some point within the period 1901-2000.

      1. It’s still inaccurate though. It’s almost as ignorant as saying the 20th century lasted from 1900-1999, or saying that the Mayan date in the Long Count is in the 13th Baktun (1618-2012) when it is in the 14th Baktun (2012-present) I know it’s minor, but ignorance like this drives me crazy since I’m a history major.

    2. Nobody thinks PCs, or any electronic computers, were around in the early-20th Century. Have a cuppa tea.

      Nevertheless, thank you for not calling yourself *an* history major. If we must speak of pet peeves, putting the article “an” in front of the word history is the same as writing, “an horse,” “an house,” and “an whore.”

      I think I’ll have a cuppa tea now.

  2. The author overlooks the iPad mini when he states that Apple is not capable of producing an inexpensive device. Just a little while ago, we were praising Apple for their pricing strategy of shutting off pricing umbrellas (think iPod nano under the iPod touch). I’m not sure how the 5C fits into this strategy. The 4S is a less expensive alternative, so perhaps that’s Apple’s view of shutting off the pricing umbrella. The market certainly doesn’t seem to understand.

    1. I believe Steve Jobs said something to the effect of Apple not knowing how to produce an inexpensive (product) that doesn’t suck. Maybe Apple has finally found a way to break Steve Jobs rule.

      I would always prefer a metal iPhone over a plastic one because I can afford to pay for it, however I could likely tolerate a plastic iPhone case that felt like a ceramic case. I basically want a product that feels solid even if it is plastic. I definitely don’t want a product that flexes easily in one’s hands.

  3. Agree with your comments in every particular. Like you I suffer the design deficiencies of Microsoftware but must maintain community, and continually hope for Apple to more vigourously “push the envelope”, impatient at their side forays and Sawyeresque toe-dangling, nail-admiring delays.

  4. the point is these tools will be in the hands of many, on their iDevices, and people will begin to use them – so eventually no need to use MSoffice.

    even corporate offices have begun to use keynotes for better presentations before this news – rejoice it was and shall be seen as a brilliant move by Apple – more so then the iPhone 5c.

  5. Not true.

    My wife is a professional freelance editor of coporate communication documents. She charges $150/hour. She gets a stream of word documents with track changes on, she edits them in Pages because she likes the interface, emails them back as Word docs and her clients never know. In five years there has never been an issue.

    There is 101% compatibility between Pages and Word.

  6. I would have changed the title to the article to “Apple just drove a silver stake into Microsofts’ wooden heart”, but that would have indicated the vampire-like approach that MS has been so good at doing for so many decades – sucking the hard-won blood from the bottom line of business by establishing IT Departments with their own ever-increasing budgets just to “maintain” the Microsoft-based environment. And so I continue supporting PCs…;^(

    1. I doubt MS realizes the damage they did with Vista.

      I take that back, they have no idea the damage they did with Vista because they are repeating it with Windows 8. Heck Windows 8 makes Vista look like a great version of windows. lol

      1. They think that Vista was a PR fluke. They confirmed it with a test. They showed it to newbies, and called it Windows 7, and everyone said it was great. What they didn’t realize, was that people tend to tell you what you want to hear. So they screwed up on the OS, and the research.

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