Apple CEO Tim Cook and a team of Apple executives — hopefully large portions of which will be led by the excellent presenter Craig Federighi — will be holding their much-anticipated “Brighten Everyone’s Day” special media event today, September 10th, at 10am PDT/ 1pm EDT.
The special event will take place on Apple’s Cupertino campus at 4 Infinite Loop in California.
It is widely expected that the “iPhone 5S” and “iPhone 5C” will be unveiled today, possibly accompanied by the announcement of a release date for iOS 7, and maybe some suprise(s)!
MacDailyNews will offer live notes during Tim Cook and company’s special media event presentation right here on this page. So, just bookmark this page and we’ll see you here!
• AAPL: 499.01 Down 7.16 (1.41%) 2:17PM EDT
• 11:15am PDT: End of event.
• Costello plays “(What’s So Funny ‘Bout) Peace, Love, and Understanding”
• Costello: “That’s a lot of fancy stuff.”
• Cook presents Elvis Costello
• Cook: “We do really love music and celebrating great artists.”
• Cook: “Before we close, I’d like to return to music.”
• Cook thanks Apple teams that worked on the products shown today
• Tim Cook debuts iPhone 5C and iPhone 5S TV ads…
• DoCoMo gets iPhone in Japan
• In over 100 countries on over 270 carrier by December
• 100 countries and 270 carriers by the end of the year.
• First time China among first wave iPhone launch
• On sale Sept. 20 in US, Australia, Canada, China, France, Germany, Japan, Singapore, UK
• iPhone 5C and iPhone 5S both go on sale September 20. Pre-order on September 13.
• 8GB iPhone 4S remains in lineup: Free with 2-year contract (black and white options)
• New $39 Apple case for it, too.
• iPhone 5S: 16GB: $199, 32GB: $299, 64GB: $399 with a two-year contract
• Schiller back onstage to review iPhone 5S/iOS 7
• Your fingerprint(s) are secured inside the device and encrypted and never stored on Apple servers or your iCloud account
• iPhone 5S can be set up to read multiple fingerprints
• AAPL: 503.77 Down 2.40 (0.47%) 2:01PM EDT
• Video featuring Jony Ive talking about iPhone 5S
• Users simply touch their iPhone 5S’s Home button to unlock their iPhone. You can also use it for passwords for apps!
• iPhone 5S Home button: Laser-cut sapphire crystal (won’t scratch), stainless steel (no Liquidmetal) detection ring, Touch ID sensor, tactile switch
• 170 microsns thin, Touch ID is a capacitive senros, 500 ppi resolution, scans sud-epidermal skin layers, 360-degree readability
• Reads user fingerprint to an entirely new level
• iPhone 5S features biometric security: Touch ID
• iPhone 5S keeps Apple’s significant lead in smartphone photo quality very safe
• Users can select which parts of the video they want in normal and which in slo-mo
• 120fps slow motion also supported; HD video at 720p at 120FPS
• Auto digital image stabilization
• Burst mode photos – up to 10 frames per second (as long as you hold button)
• Camera takes multiple photos and auto pick the best one
• Apple can get the correct color balance by combing the two flash colors
• Dual-LED flash, one cool and one warm color tone
• Features new true tone flash
• iOS 7 Camera software designed to take advantage of the new sensor; auto white balance, exposure, and dynamic local tone map
• iPhone 5S camera: New five-element Apple-designed lens with F2.2 aperture; sensor has 15% larger area; 1.5 micron pixels (Bigger pixels = better picture)
• iPhone 5S battery life: 10 hours 3G talk time, 250 hours standby; 10 hours LTE browsing, 40 hours music
• Nike making “Nike+ Move” app – uses M7chip to track your activities
• CoreMotion API now part of iOS
• Enables a new generation of fitness apps
• Apple A7 has an “M7,” a motion co-processor which measures motion data continuously – accelerometer, gyroscope, compass
• Infinity Blade III features lens flares “that would make JJ Abrams proud.”
• BTW: iPhone 5C does indeed sport a ring around a new Home button
• Infinity Blade III offers up to 8 worlds; each as large or larger than entire original game
• Game is 5X faster than on iPhone 5
• Epic announces Infinity Blade III, the trilogy’s conclusion
• AAPL: 502.99 Down 3.18 (0.63%) 1:40PM EDT
• Epic Games co-founder Don Mustard onstage for demo
• Runs Open GL ES 3.0 (breakthrough mobile gaming)
• 56 times faster than original iPhone
• The A7 CPU is up to 2X faster than iPhone 5
• XCode also supports 64-bit, so developers should be able easily upgrade as well
• A7 runs 32- and 64-bit apps
• All built0in apps are 64-bit
• Over 1 billion transistors, 64-0bit desktop-class architecture
• iPhone 5S is the world’s first and only 64-bit smartphone
• iPhone 5S houses an Apple A7 64-bit chip
• iPhone 5S is a huge leap in performance over iPhone 5
• iPhone 5S is made of a high-grade aluminum with chamfered edges (like iPhone 5 was)
• Comes in Slate, Champagne, Silver
• Schiller: Perhaps the most forward-thinking phone anyone has ever made
• Introducing the iPhone 5S!
• Phil Schiller back onstage
• iPhone 5C: Margins, margins, margins! – MDN Ed.
• Jony waxes poetically over Apple’s $29 silicon rubber cases
• Polycarbonate case features a lacquer hard coat
• Case is now a seamless experience; feels great in the hand
• Ive: It’s simpler, more essential, more capable and more colorful… We believe the iPhone is an experience
• Jony Ive: “iPhone 5C is beautifully, unapologetically plastic.”
• AAPL: 506.32 Up 0.15 (0.03%) 1:29PM EDT
• iPhone 5C video being shown…
• New Apple silicon rubber cases are $29 each
• iPhone 5C 16GB: $99, 32GB: $199 with 2-year contract
• iPhone 5C: 4-inch Retina display, full sRGB, Widescreen video, Appel A6, backside illumination, 5-element lens, Hybrid IR filter, 3X video zoom – everything iPhone 5 has now with iOS 7
• iPhone 4C is constructed of hard-coated polycarbonate
• Apple will have soft silicon rubber cases, too – with circular cutouts so you can see the iPhone 5C’s color through
• iPhone 5C has no seams – all one piece construction
• iPhone 5C comes in colors: Green, Pink, Yellow, Blue, White
• iPhone 5C has all of iPhone 5’s tech, plus it’s more colorful
• First up: iPhone 5C
• Phil Schiller takes stage
• Apple to replace iPhone 5 with to new designs
• Cook: iPhone 5 the best-selling iPhone ever
• Keynote, Pages, Numbers, iMovie, iPhoto go FREE! for all new iOS devices, any new iPad, iPhone, or 5th-gen. iPod touch
• iPhoto, iMovie, GarageBand – all powerful creative apps for iPad users
• Cook: iPad isn’t just for cosuming content, it’s for making great content, too
• Cook: Keynote is the most powerful presentation software ever made (made originally for Steve Jobs, of course – MDN Ed.)
• iWork: Keynote, Pages, Numbers
• Tim Cook back onstage
• AAPL: 501.67 Down 4.50(0.89%) 1:17PM EDT
• iOS 7 release date: September 18th. It’s ffee, of course.
• iTunes Radio being shown (We’ve been using it all summer. Pandora is in for pain.)
• Share Sheet makes it easier to share photos on Facebook, Twitter, also AirDrop
• New Photos app – more ways to group photos, full year views, etc.
• Federighi’s reminder: Pick up shampoo and conditioner (Hair Force One!)
• Command Center, parallax, search at the top of every home screen, vastly improved Siri…
• iOS 7 major features review…
• Craig Federighi takes the stage to discuss iOS 7
• 700 millionth iOS device to be sold this month
• iOS 7 public release next month
• Apple Retail: U.S. gets new Stanford Store – shows photos: giant glass store. half for retail, half for service
• Gaga, blah, blah…
• iTunes Festival video being shown
• Apple livestreaming the shows to over 100 countries
• 20 million applied for free tix to show (Roundhouse in London)
• 30 nights of London shows
• 5th year for iTunes Festival. very successful
• Begins with some updates
• Welcomes Beijing, Berlin, and Tokyo
• Tim Cook takes the stage
• Yahoo! CEO Marissa Mayer is in the house
• AAPL: 502.00 Down 4.17(0.82%) 12:59PM EDT
• The are reports that an armored truck has arrived outside Apple’s auditorium
• 10 minutes to go!
• AAPL: 501.27 Down 4.90 (0.97%) 12:43PM EDT
• Loading crowd into venue…
• 9:33am PDT: Awaiting start of event…
• AAPL: 502.34 Down 3.83 (0.76%) 12:33PM EDT
WhoooHooooo!
Yes, but has Samsung’s development team been able to get good seating at the event? It is hard to copy without a really good view of what they haven’t got a clue about what to do next. At least after today, they will be able to identify what their next innovation will be!
Samsung is busy raiding the server farms. Stealing ideas and watermelons.
5C is not cheap enough for what it is (assuming it is 100 less than the 5S sans contract).
Sorry but I think Apple just confused their value proposition.
And what is with the 4S hanging around? And only in 8 GBs. Strange. Why not obsolete the old aspect ratio and non-lighting connector?
They did get that a bit switched around in my mind. I would have replaced the 4S with the 5C @ 8 and 16GB and moved the 5 where they now have the 5C and top that out at 32GB. That way all the phones have a lightning connector and the same aspect ratio.
Any chance of new iWork and iLife? Fingers crossed. (Bing back iWeb!)
Tim, I completely agree with your dream of bringing back a newer and much better iWeb (RIP), which despite its limitations, loved and used almost daily.
Sadly, no. Today is about one thing: the iPhone and nothing else.
Anything Mac-related will have to wait until late October.
The iPhone is now Apple’s cash cow. The company has put its resources into today’s announcements. A number of programmers will now shift back to finish Mavericks, and others will focus on finishing iOS7 for the iPad.
By spreading out the product launches through the fall, Apple will get repeated media and consumer attention leading up to the holidays, the biggest buying time of the year. It’s not like the old days of eagerly waiting for MacWorld in January for an extravaganza of different announcements in one morning. This way, each major product line gets its day in the sun.
Enjoy today’s announcements.
There is also the rumors of the iWork/iLife apps becoming free for ios7..
So maybe he meant for ios instead of Mac.
But I’ll take either.
“Sadly, no. Today is about one thing: the iPhone and nothing else.”
How do you know?
Are you one of THEM?!?
But… But… all the rumors. You all said… I want a new Mac Pro. I want more iLife, more iWork. And i want to move .MOV files to my iPadmini and try the new trailers.
“Sadly, no. Today is about one thing: the iPhone and nothing else.
Anything Mac-related will have to wait until late October.”
I have been using the EasyWeb beta which is pretty much identical but with some extra functionality. Bad news it does not allow publish to FTP as things stand only to Rage web space or to folder though it seems you need an account for that too. Frustrating I would be happy to pay more for FTP function so sticking with iWeb at the moment while I think things over and mirror on EasyWeb to compare pros and cons.
last event they streamed live. are they doing it again and if not , why?
Because, because. 😛
Because they are too busy bringing us Rap and HipHop music live from London every day. They don’t have the technology to bring us things like this from their own campus.
I have really never grasped why they don’t have an app dedicated to stuff like this just like the one for the festival.
I want something bold and unexpected from them today but everything posted here on MDN points to that not happening.
Didums!
Thats right bitch!
Not in the holiday shopping season. “Bold” comes in January. “unexpected” is for April.
Not holding my breath, but hoping the iOS 7 that uglified the WWDC presentation will be announced as a late April Fool’s Prank.
No way is that FUGLY shit going on my phone. It looked dated then and looks ridiculous now.
This negative attitude on evolutionary change from a reader with the “Darwin Evolved” handle? My head is gonna’ explode.
Maybe he’s a DEVO fan. 😎
Darwin has many meanings. Open Darwin underpins OS X and iOS.
Well, Darwin, you’ll just have to stick with your shitty Android phone, aren’t you.
If you had half a brain, you’d realise, as I’ve said repeatedly, that as soon as you start to customise iOS 7, which virtually every user does, it’s appearance will change dramatically.
But of course, instead of doing that, you’d rather bitch and whine like an eight year old girl who can’t get her own way.
Grow up.
Darwin evolved? Maybe from a human intellectual standpoint it might make some sense thinking in human terms, but I believe we were created from God’s intellectual standpoint. Explain how the wind can knock you down at 100mph and you can’t see it, create it, or even fathom how to explain its invisibility in scientific terms, but yet you are sure to take it for granted. It takes alot more faith to believe Darwin than to believe in a Godly creator. Your circulatory system would stretch for miles and it just evolved into itself from a spec of matter. How did the matter get there? Amuzing.
Yeah, I’m off topic, but just couldn’t help myself.
Personally, I don’t see how evolution negates creation, or how creation negates evolution.
Ever play the Sims? You create a Sim, and then watch it evolve. That’s kind of the whole point of the game.
God’s todo list:
Big Bang – Done
Watch what happens – In Progress …
You’re comparing the beginnings of the universe to a video game? Is that supposed to have some validity?
Evolution may be compatible with some views of creation, but it is not compatible with biblical creation where vegetation exists before the sun and there is no death before Adam and Eve sin.
Maybe there was death on the Earth, just not in the Garden. However, they were free to eat the fruit of the trees which means plant material died when it was consumed, assuming they did eat anything (scriptures do not say they ate even though they were free to eat).
Also, there are two creation stories in Genesis. Which one do you believe or are referring to?
Just to make things even more interesting, Adam and Eve did not sin. No unclean thing can dwell in the presence of God. If they had sinned they would be unclean yet after they “sinned” they found themselves in the presence of God.
These inconsistencies make “mainstream” religion a difficult thing to believe in for some people. Would be nice if we had someone who could explain these things clearly.
I gave up and hired Zeus to give me my religious input after all when you look at that image of Jesus the bearded man not the boy its his image they borrowed so why go second hand.
I think the second creation story you are referring to is the more detailed account of the creation of Adam and Eve, which does not contradict the earlier story as far as I can see.
To dwell implies a substantial period of time. As I see it this means that unclean things cannot remain in God’s presence. Then again, where can one go to hide from God’s presence? So perhaps the statement is not valid.
Evidently, Cain knew where to go: “And Cain went out from the presence of the Lord”, therefore, God is not everywhere, is he?
Also, reading Genesis again it reads as though there is more than one God involved in the creation. ie, using the words “they”, “become as one of us”, “you will become as the gods”, etc. Certainly Moses knew there was only one god. Why did Modes write Genesis like this? After all, he was literate being taught in Egypt. I am sure he knew his grammar.
So why does “mainstream” Christianity not teach these things that are in the Bible? Is that why there was a reformation from the Catholic Church? I think so.
intellectual Quaker…
“Theism is mental inbreeding.”
If it contents you to believe so, then indulge yourself. But your rationale needs a LOT of work. I can easily explain why wind is optically transparent in scientific terms as well as why it exhibits the property of dynamic pressure and how boundary layers and turbulence form, etc.
I don’t have “faith” in Darwin. I believe in the systematic and rational investigation of physical and mathematical properties and evidence, and the construction and testing of theories that provide an increasingly accurate understanding of the universe.
Well, good for you.
But Darwin and Science does not explain everything. Neither does religion, especially “mainstream” religion. So in the end, it does not matter what you believe. I just comes down to what you prefer to believe.
I love the movie “The Life of Pi”. It explains it all, not the universe, but why we believe what we believe.
Which do you prefer to believe? God, or Science, or both? Then, good for you.
As long as you don’t ‘believe’ either gives you an implied right to destroy others of course.
Destroy others? What are you smoking?
I find most religious people also believe in science. One does not have to accept all that science teaches. Same goes for religion. For example. Einstein did not accept the String Theory..
There are many that chose to believe what they want to believe, or should I say everyone believes what they want to believe. It’s just too bad that we revert to name calling if the other guy does not agree with us. The fact is, none of us believe what we don’t want to believe.
“Explain how the wind can knock you down at 100mph and you can’t see it, create it, or even fathom how to explain its invisibility in scientific terms, but yet you are sure to take it for granted.”
1. A large mass of matter in the form of a gas, at high speed, will easily push your small mass over.
2. The gas is transparent to the wavelengths of light that those little ole photo receptors in your head detect.
3. Take what for granted? It’s just what it is. Facts.
Here’s an assignment for you:
Explain Gods invisibility in scientific terms…
Gawd created nothing.
In your theology, who/what created gawd?
It takes no more of a leap to accept that things exist without a ‘creator’ than to believe an eternal creator created everything else.
Meanwhile in Cupertino…
iOS looks like Queer Eye for the Straight Guy did a makeover on iOS. Either that or there was a mad hookup between Android and Windows 8 mobile.
Too ugly for words to accurately describe. I’ll stay with iOS 6 until calmer heads prevail.
Stop spelling it “gawd” you ignorant buffoon. Way to be a jackhole for no other reason to be a smug jackhole.
Agreed. And quit saying jackhole. Nothing worse than made up words!
All words are made up its a matter simply of when
I could spell it Gawd, but that is a proper name for your imaginary friend.
I’m deeply suspicious of anyone who starts to rabbit on about their invisible friend or saviour on any public forum.
Believe in whatever you want, but proselytising about it on a forum like this isn’t cool.
Are you for real? I do so hope so or I would hate to meet you on a dark night. Right I’m off to create wind, been doing it since I was a kid after all.
is it going to be broadcast on the apple tv this time?
No offense,MDN but I was hoping Apple would use ATV to stream the presentation LIVE again like they have done in the recent past.
I wonder why they chose not to..,. ;(
They will probably just do the replay, which they do sometimes instead of live.
It would have been great for them to stream the event, but I don’t recall them ever streaming the events from Cupertino or the iPhone events. I may be wrong on that but that is the only correlation I can figure out.
Apple Tv ?
No live stream from apple, how annoying, fucking dictators,
Abandonment issues?
5c is the new iMac, gonna sell buckets of these
That would not be Col. Don Mustard?
OK. I dont want a contract – does that mean no new phone ?
ZZZZZZzzzzzzzzzzzzzz.
What a disappointment. Not sure why I stick with this backwards technology, probably just because I’m locked into the ecosystem. I’ll wait for the iPhone 6. Maybe Cook will be fired by then and a real leader brings us something interesting.
For the best effect, read the previous post in the voice of “Comic Book Guy” from the Simpsons.
“Worst. Smartphone. Ever.”
——RM
No 128GB iPhone again? Why?
So few buyers. Not enough people have demands like yours.
I quite agree. Less buyers but they can charge a significant premium. I want a phone that can store all my music (60Gb) and some video content and a large number of apps. To be honest 256Gb would be better!
And other sources are saying that Apple did not announce a launch date for 5S. MDN probably just heard what he wanted to here.
September 20 on screen is pretty clear:
Awesome product into and stock is down $7. Fuck Wall Street
The stock is taking a hit because there was no China Mobile announcement.
All as expected. Ho-hum. AAPL confirms my take. We just witnessed Tim taking one more step toward the exit door. Excellent.
Is anyone else tired of Jon Ivy blathering like a plastic phone has some metaphysical presence? Course – the marketing spiel makes it sound more important than saying “We made a plastic phone were going to sell for $99”
Yes – it’s going to replace my iPhone 4.
The most disappointing product presentation ever. Apple has lost lots of vision. I was just looking some older Steve Jobs presentations on YouTube. What a difference. After two years now its time to judge Tim Cook. Apple should get a new CEO, that’s what I am thinking. No surprise if the board would fire him one day.
(o_0) Raving and drooling ‘fire tim’ rant in evidence.
Yeah, I just did that too. Watching the iPad intro, nice. The thing that pisses me off is that we have to wait for another week for iOS7. If its not gonna be ready delay the fucking presentation until it is so you can say shipping today for everything. Takes all the excitement out of it knowing there is more time to wait.
Something fun I just realized:
iPhone 5c -> iPhone 5¢
iPhone 5S -> iPhone 5$
I thought of it while Chris Breen (while over on TWiT.TV live event about iPhones, was talking about getting a 5c as his daughter’s first iPhone. 5¢ for Lindsey. 5$ for daddy.
Apple has got the pricing wrong on their UK website :
US :
16gb iPhone 5c = $99
UK :
16gb iPhone 5c = £469
Must be a mistake, there is no way on earth anyone will spend £469 on a budget iPhone.
If the price is £99 then I already have 2 people who will buy one each!
Looks like Apple’s taking a cue from Samsung, a $600 plastic phone yuck!
Read the specs and/or watch the video of the presentation for actual specs and quality information. It’s NOT a cheapass SameScum knockoff. It’s still hard core Apple gear.
But gawd are they ugly. Teen girls will RAVE about them! Add that rubber polka dot hole backing cover and it’s just too kewl for skewl! Gag.
Wow what a waste of event. They needed an event to hype a faster phone with new colors and a fingerprint sensor ? Where are the new iPads like we saw at last years event which were along side a whole new redesigned phone? Let the media backlash begin !