Apple shows China the respect it deserves

“If it wasn’t already clear that Apple’s priorities lie in the East, the company is beating the point home when it introduces its newest products next week. As always, Apple will trot out executives in a California auditorium to show off its latest mobile devices,” Joshua Brustein writes for Businessweek. “New for this year, the company also sent invitations to the Chinese press for a separate event, to take place the next day in Beijing.”

“The invitations look almost identical to the U.S. ones and are reportedly for a re-stream of the event in Cupertino, sparing Chinese reporters a late night. Similar events are scheduled for Berlin and Tokyo, according to AllThingsD,” Brustein writes. “It’s hardly a surprise that Apple is making a gesture to the Chinese. The country is the future of the smartphone market. Sales are expected to grow 50 percent to 60 percent this year and to continue at 20 percent compounded annual growth through 2016, according to Mark Li, a senior research analyst at Sanford C. Bernstein in Hong Kong. Chief Executive Officer Tim Cook has said that China will eventually become Apple’s largest market. (It’s No. 2 right now.)”

Brustein writes, “By planning an event in Beijing, Apple is doing more than explaining its latest products directly to the Chinese press. It’s letting the Chinese people know they’re important, too.”

Read more in the full article here.


    1. For some reason, the Chinese copiers don’t bug me as much as the South Korean copiers. The Chinese copiers really only appeal to the Chinese market. Samsung, on the other hand, has global reach. With a budget iPhone coming out now and hopefully a bigger screen option in the future, Samsung’s days are numbered.

      1. You would be well advised to take all IP theft seriously.

        Today it seems these and other Asian countries are amongst the worst offenders, and the doofuses running western corporations are allowing them to get away with it. It’s long past time that inventors in-source their production. Their lust for cheap labor has only allowed new copycat competitors to spring up — as Apple knows all too well.

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