Liquidation: Microsoft permanently slashes price on poor-selling ‘Surface Pro’ tablet to $799

“Microsoft’s Surface tablet lineup, which has thus far failed to gain traction against Apple’s iPads, saw a permanent price cut this week, most notably among the high-end Surface Pro, which now sells for $100 less,” Sam Oliver reports for AppleInsider.

“The prices, which included the entry-level Surface Pro for $799, were initially enacted as a temporary measure set to expire on Thursday,” Oliver reports. “But the Windows maker revealed to ZDNet that those prices are now permanent, and reduced prices have also expanded globally.”

Oliver reports, “The company already took a $900 million charge on unsold Surface inventory earlier this year.”

Read more in the full article here.

MacDailyNews Take: GWAK. No price is worth saddling yourself with Ballmer’s Latest Boondoggle.

Related articles:
Microsoft now dumping non-selling Surface RT tablets into schools – August 21, 2013
Class-action suit filed against Microsoft over Surface tablet flop -August 13, 2013
Desperate Microsoft cuts Surface Pro tablet prices; could signal even more losses – August 6, 2013
Microsoft’s Surface sales figures are in, and they’re a total disaster – July 30, 2013
Microsoft earnings, sales badly miss expectations; $900 million inventory writedown on Surface tablet flop – July 18, 2013
Gartner: Apple to overtake Microsoft in total OS sales in 2015 – June 25, 2013
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Steve Jobs’ revenge – April 12, 2013
Apple Macintosh on the rise as Windows PC market plummets – April 11, 2013
Gartner: PC Market posts 11.2 percent decline in Q113; Apple Mac sales up 7.4 percent in U.S. – April 10, 2013
IDC: PC shipments post the steepest decline ever in a single quarter, down 13.9% in Q113 – April 10, 2013

36 Comments

  1. over and over again the REALITY (of failure, low sales) doesn’t jive with the original HYPE propounded by the apple hater pundits. If you look back at the countless old articles in places like ZDnet you’ll find their writers praising like crazy the surface Prp (like the praised the Xoom, the Zune, the Palm pre etc) — how the surface pro is the first ‘complete’ tablet, how the keyboard was ‘genius’ and ‘game changer’, how you can now run “all applications on desktop and tablet” etc.

    these dudes, the Ed botts, Thurotts, Dvoraks, Enderles (
    actual Enderle quote: “the Surface Pro has changed the quality of my Life … more than just a new product and should be pereceived as the beginning of a new way ” ) are paid and supposed to be experts and they are wrong over and over again and I’m not talking about wrong the last few months but the last 20 years (since I’ve been following tech ). What is the point of their articles if they are always so far wrong?

    1. The point of their articles is is to feed inbred techno nerds salivating for good news from the front lines in the war for the soul of the machine: will we get the toys we want to tinker with, or will closed, opaque designs win out in the open market? The latter is a constant threat to nerd self-actualisation. Plus, the only ones who can really see the future are the ones who are building it. Writers and pundits, like fortune-tellers at the carnival, make a living telling their audiences what they want to hear.

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