“Microsoft’s Surface tablet lineup, which has thus far failed to gain traction against Apple’s iPads, saw a permanent price cut this week, most notably among the high-end Surface Pro, which now sells for $100 less,” Sam Oliver reports for AppleInsider.
“The prices, which included the entry-level Surface Pro for $799, were initially enacted as a temporary measure set to expire on Thursday,” Oliver reports. “But the Windows maker revealed to ZDNet that those prices are now permanent, and reduced prices have also expanded globally.”
Oliver reports, “The company already took a $900 million charge on unsold Surface inventory earlier this year.”
Read more in the full article here.
MacDailyNews Take: GWAK. No price is worth saddling yourself with Ballmer’s Latest Boondoggle.
Microsoft now dumping non-selling Surface RT tablets into schools – August 21, 2013
Class-action suit filed against Microsoft over Surface tablet flop -August 13, 2013
Desperate Microsoft cuts Surface Pro tablet prices; could signal even more losses – August 6, 2013
Microsoft’s Surface sales figures are in, and they’re a total disaster – July 30, 2013
Microsoft earnings, sales badly miss expectations; $900 million inventory writedown on Surface tablet flop – July 18, 2013
Gartner: Apple to overtake Microsoft in total OS sales in 2015 – June 25, 2013
Apple Macintosh owns 45% of PC market profits – April 16, 2013
Steve Jobs’ revenge – April 12, 2013
Apple Macintosh on the rise as Windows PC market plummets – April 11, 2013
Gartner: PC Market posts 11.2 percent decline in Q113; Apple Mac sales up 7.4 percent in U.S. – April 10, 2013
IDC: PC shipments post the steepest decline ever in a single quarter, down 13.9% in Q113 – April 10, 2013