“A new advertisement from Nokia parodies Apple’s ‘Every Day’ advertisements to promote what the Finnish handset maker believes are the superior picture taking abilities of its own Lumia 925 smartphone,” Sam Oliver reports for AppleInsider.
“The commercial starts off quoting Apple’s own ad from April, which declared that ‘Every day, more photos are taken with the iPhone than any other camera,'” Oliver reports. “But Nokia’s ad goes on to say that the company builds ‘for quality, not just quantity.'”
Oliver reports, “Camera quality has long been a focus for Nokia in developing its smartphones.”
MacDailyNews Note: Here’s some free advertising for Nokia because, hitto, the poor bastages need all the help they can get, iPhone roadkill that they are:
Read more in the full article here.
MacDailyNews Take: Nokia who?
Beleaguered
I never knew it was pronounced Knock-ia. I always said no-kia.
You and me and everybody else says “no-kia.” Only Nokia themselves says it that way.
It’s kinda like (you’ll need to be old to get this) Randy Bachman of Bachman Turner Overdrive. He pronounced his name as back-man, but everybody called the group “bach (like the composer) -man”.
When asked about in an interview he said “I guess I’m Randy Back-man of Bachman Turner Overdrive.” So there you go.
Apparently, Randy is Not Fragile.
Yeah that was weird. Never heard of Knock-ia before. Not sure I can bring myself to change either.
Knock-ia, nope.
In Europe it’s always been pronounced no-kia, North Americans say knock-ia
Which North Americans? I have never calledif that and have never heard anyone else all if tha. Maybe Canadians?
Not Canadians.
In Canada it’s No-Key-eh?
Incorrect
@mark
No that is not true. In Europe it is not No-Kia, that is how the Americans say it. At least in Scandinavia it is “Nockia”. Nokia but with a very fast K sound.
“Nock’-ee-a” sounds like a mistake, and a bad one, to these usanian ears. And that ad clearly uses fraudulent examples- I’ve never taken such pictures with the 5.
Photoshop? Anyone?
Never a good sign when you directly attack your competitors, it makes you seem afraid of them.
True. Even though Samsung is probably Nokia’s biggest competitor, yet they still felt the need to try and knock the iPhone. Samsung may sell more phones, but everyone in this industry still acknowledges that Apple is the gold standard to rate yourself against.
I was going to say exactly that! iPhones aren’t then top phone? iPads losing market share rapidly? Yet all the ads target iPhones and iPads. That shows who the real threat actually is.
It says you accept that they are #1. Avis vs. Hertz rental cars, for example.
The “rule” is that #1 in a market segment never acknowledges runners-up. #2 and down are free to compare themselves to #1.
I guess you have forgotten the “I’m a Mac, I’m a PC” ads, nitwit. Do you think that Apple was afraid of the PC behemoth? I don’t.
But apple showed up many different flaws in the windows OS and how OSX was superior in a time when OSX was growing
As I said above, the “rule” allows #2 and below in a particular market segment to compare themselves to #1. In the Mac/Windows space, Mac is definitely not #1 in sales, so the ads were fine.
I like the camera on my iPhone, but when I need a real photo, I’m breaking out my Nikon, not the Nokia or any other phone.
Here, here! Phones are great but nothing beats an actual SLR.
However, quality of everyday photos is increasingly important.
The problem Nokia has, however, is that iPhone 5S is to be released a month from now, and Lumia 925, despite being announced earlier, in practicality will not be available on most markets before iPhone 5S anyway.
Thus
MicrosoftNokia advertises its phone against almost year old device.Of course, even iPhone 5S will not be able to compete with 1.5 times heavier Lumia in quality of photos, however, I bet the quality difference, shown in this advertisement, will be dramatically decreased to the point where Nokia will not be able to show it any more.
This is the same company that had an advertisement for shake reduction that was completely faked ( you could see the reflection of a cameraman with an HD cam in a window). I’m really going to trust these guys are doing their best to advertise honestly…
It’s a good thing they’re building for quality not quantity, ‘cos they’re hardly selling any.
Nobody buys a smartphone just for a better performing camera.
#desperatemeasures
Well put Rorschach.
That’s no reason for Apple to sell a lesser quality camera.
iPhone camera is still great.. and very great camera for a phone.. but of course if you want a photographer camera.. there are 10x better than Nokia.
I don’t even want to click play. My stomach won’t bear it.
Huh, I always thought it was no-Kia, rather than knock E a. At least everyone knows how to say iPhone.
Just what I thought! Is this a local ad for Europe or something? I’ve never heard anyone here in the States say Knock-iah.
Welp, “Nokia”, pronounced properly, sounds weird.
Even their DCEOW Stephen Flop pronounces it incorrectly.
Are those photos as ‘real’ as the video in their commercial last year?
Indeed, they lied about it once…why should we trust them now?
http://petapixel.com/2012/09/07/yup-nokia-faked-the-sample-photos-in-its-pureview-promo/
IPhone does NOT take dark and discolored ( blue hue) pictures. This is Jo- kia’s work…
False advertising.
Frankly, that fruit torte looks good on either phone…. Yum.
And at 41 MBs per pic its freakin useless.
Best to get your jab in now before the new iPhones hit the market.
Nokia? Who is that? What rock did they crawl out from under? 😉
Look at the comparison done at 0:21. On the left is Knockea with its picture taken in full sunlight with blue sky in the background. On the right is iPhone, no sun, no blue sky. If they have to do this then they ain’t got nuthin to show.
Da kid in iPhone shot got no shadow! Either they accidentally hired a vampire to pose for the iPhone 5 shots or it was damn cloudy !!! (Ok, maybe both too)
Then at :28 it shows the little girl taking a picture under the bed- the video clearly shows a flash going off yet they follow with two side by side comparisons with “no flash”. Sorry, if I can’t trust you to get the details right in a simple 60 second promo, why would I trust you with something as complex as smartphone cameras.
Can’t believe anything about camera quality from Nokia.
Until engineers are able to fully merge an SLR into a smartphone, there will always be significant limitations to smartphone photo capabilities. There’s just been no way around the physics of optics in creating a small, thin camera for a mobile device.
True on all counts; I’ve argued before even consumer cameras will survive unless optical zoom and optical/mechanical (not digital) image stabilization are somehow miniaturized.
However, they’re not comparing their Lumia against an SLR, they’re comparing it against the iPhone 5. I can personally attest to how bad photos with the iPhone 5 LED flash usually look (0:28).
*IF* their claims and comparisons are (mostly) validated by independent reviews, then Apple *does* have issues that are hopefully resolved by the upcoming iPhone.
This isn’t even counting the reality-bending camera features seen around 0:17. They might be gimmicky, but some are worth consideration, like Blackberry’s Time-Shift camera.
Well, the pic comparison at 0:28 that you point out as example of the LED flash says No Flash. Hmm…
0:26 then. The playback timer’s 6 looked like an 8 to my tired 1:30am eyes.
My 1970’s Polaroid beats that Nokia POS. 😉
A 1970’s Polaroid takes better photos than your iPhone?
“Nokia who?”….., Bwaaaahahahahahaha!!
SHENANIGANS!
There is a scene in the middle of the ad, which just happens to be the one used as the key frame for the video above, that show HORRENDOUS color on the Nokia phone compared to the actual scene. Check it out: Edible food on the table, scary MAGENTA cast over the food on the phone’s LCD screen. THEN they show the iPhone versus the Nokia and I SWEAR they have the pictures reversed.
SHENANIGANS!
Bad show Nokia. I now question your entire ad. 😛
Good eyes Derek.
Hey tnx!
iPhone photo quality has always topped all the smartphones on the market. So Nokia it’s not just quantity with Apple. It’s just plain facts that the iPhone is the most popular brand for taking pictures because of it’s quality.
its obvious the iPhone images were made to look worse
There are so many iPhone-users; therefore; many photos were taken by iPhones. What’s a big deal. But the ad was hilarious. I like it. 🙂
My boss just got a fluorescent yellow Windows phone and I overheard him telling someone how awesome the camera is. When I asked him about it, he said it has 41megapixels! I tried to explain to him how meaningless and useless that is he was too busy poking at tiles and grinning like Ballmer himself.
Jealousy is a curse
Upvote for the Johnny Dangersously reference.
“The commercial starts off quoting Apple’s own ad from April, which declared that ‘Every day, more photos are taken with the iPhone than any other camera,’” Oliver reports. “But Nokia’s ad goes on to say that the company builds ‘for quality, not just quantity.’”
Apple’s reply commercial, “JD Power’s iPhone Customer Satisfaction Award, 9 years in a row!… How many you got Nokia?”
http://www.zagg.com/community/blog/apple-wins-9th-jd-power-award-customer-satisfaction/
“Knock-ea”… hee hee. That’s funny.
Bit of a fail there, as the low quality video doesn’t really max the difference.
Anyway, happy with my current iPhone 4S and a new model is due shortly.
sorry, i seriously question the accuracy of the side-by-side comparisons.
i have never used a nokia product, so, i have no practical knowledge/experience relative to the quality of their devices. however, even with my older iPhone 4S I have never taken such poor quality photos.