Apple shows signs of sales stress: Is the missing retail chief to blame?

“It has been about 10 months since Apple’s famous out-of-nowhere management upending, just weeks after announcing the latest shiny rectangles of various sizes ahead of the December holiday seaso,” Zack Whittaker reports for ZDNet.

“While many were looking at the apparent ousting of senior vice-president for iOS software Scott Forstall from the executive team ranks, many overlooked John Browett’s departure, who managed the company’s retail store efforts — most notably leading the push into China,” Whittaker reports. “Now, the Cupertino, Calif.-based technology giant is apparently waking up to the idea that there may be a connection between a lack of a retail chief and falling sales.”

Whittaker reports, “Browett’s resignation couldn’t come any sooner. This is considering that Apple spent the best part of six months unraveling some of his policies. Some were radical and others were off the mark. Some downright frustrated leadership, and some even annoyed customers, according to a report by The Wall Street Journal. Almost a year later, senior Apple executives are unclear as to how its retail stores should operate��� What’s clear is that it has to be sooner rather than later. Apple recently reported the first sales dip in years. While sales are still high and stable on the whole, despite a rocky global economy and tight customer pursestrings, cracks are beginning to show around the edges of Apple’s retail strategy.”

Read more in the full article here.

Related article:
Apple Retail Stores suffer from sameness with no head of retail for 10 months and counting – August 1, 2013

31 Comments

  1. Was recently in SLC, ABQ, and Sydney AUS Apple stores. Purchases were flying out the front door, with big smiles on the carriers faces. If there is a current slowdown in AS sales, it’s because folks are waiting for new phones, mini-iPads, etc. to hit the market.

  2. Tim Cook promised great things to come, people are prudent, they’re not buying now because they are anticipating the coming plethora of Apple branded doodads, widgets, and techno-baubles.

  3. This is stupid.

    Apple’s retail chief does not drive customers into stores — products do that. Therefore, a lack of new products means a lack of new excitement and a lack of reason to visit the Apple Store to simply see the new gear.

    Apple’s recent ad campaigns haven’t helped, either. They are trying to focus on Apple’s ecosystem and feelings, but they are a radical departure from prior ads, which were based on doing things with Apple products.

    New must-have products will solve all problems. Then Apple also will have new ads focused on new products and their uses.

    A new retail chief is needed, but no one is going to go to the Apple Store because Apple hired a new head retail person.

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