“As the smartphone wars heat up, Apple has acquired a key technology in the arms race,” Jessica Lessin reports.
“The company in recent months purchased Silicon Valley-based wireless chip developer, Passif Semiconductor, according to people briefed on the deal,” Lessin reports. “Passif develops communication chips that use very little power. Its technology, which includes a radio that works with a low-energy version of Bluetooth called Bluetooth LE, is promising for health-monitoring and fitness devices that need extra-long battery life.”
Lessin reports, “It isn’t clear how much Apple paid. The people said Apple tried to buy Passif a few years earlier for a price in the mid-tens-of-millions of dollars. Presumably it would be higher now… The Passif deal is right in Apple’s wheelhouse: components for next generation devices.”
Read more in the full article here.
Slow and steady wins the race.
Hey, botvinnik and F10T12: what do you think about this? Pretty cool, huh?
Hello? Hello. . . ?
It absolutely fits with Apple’s strong push on Bluetooth over NFC. Remember the WWDC proclamation of “NO BUMPING!”
This is initiative by Apple Inc. is well overdue. The sooner this company takes full control of its destiny and is not reliant on the parasites that live off its success the better.
Sounds great to me.