Apple on aggressive hiring spree for smartwatch project, sources say

“Apple has embarked on a hiring spree to tackle design problems with its ‘iWatch’ wrist computer, bringing in fresh expertise amid concern that the launch of its first new product since the death of Steve Jobs could be at least a year away,” Tim Bradshaw reports for The Financial Times.

“The company has begun hiring ‘aggressively’ for the project in recent weeks, say people familiar with Apple’s plans for the wearable device, a move that shows it has stepped up development but which raises questions over the ability of its own engineers to develop wearable technology.,” Bradshaw reports. “As Apple moves from iPods, iPhones and iPads into an entirely new category of product, it is looking beyond its existing staff in Cupertino for the talent required to build it – an indication that the endeavour involves ‘hard engineering problems that they’ve not been able to solve,’ according to one source.”

Bradshaw reports, “Tim Cook, Apple’s chief executive, could still decide not to launch the product, just as past ideas have been scrapped, these people said. However, the iWatch – a brand for which Apple has made several applications to trademark – has now progressed from an exploratory phase to having several dozen employees dedicated to its development… One senior member of the iWatch team, who had been considering leaving the company, decided to stay after being awarded a substantial pay increase, according to one source.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]

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  1. Why would I want a watch on my wrist. All I need to do is pull out my pocket watch and open the cover to see what time it is. It even has a handy chain attached to it. Wearing a watch on your wrist is just so inelegant.

    Why would I wear an iWatch? I’ve got my phone just right there in my pocket.

    Why would anyone need more than 64k of memory?

    Why would I buy a car? I’ve got a perfectly good horse right here.

    Whether Apple changes the world with a iWatch or not, do some of you realize how dumb you sound?

  2. Is there a limit on sourceforge names as far as copyrights are concerned?

    I imagine there will be some spoofing going on as we monitor the intelligence agencies with Apple’s iWatch(tm).

    Or magically, all attacks on Apple go away by government entities and Wall Street, once the iWatch goes on sale. One more device to monitor our every action, heavily endorsed by the 3-letter acronyms worldwide.

    Wasn’t this 3D reality already discussed in Sci-Fi as a method to turn each of us into catatonics, while our natural resources were being tapped for nefarious purposes?

    “The mind is a terrible thing to invade..”

    1. The NSA will track our conversations and our movements, and visually record our associations. No more intellectual, property or human rights barriers for the Puppet Masters and all the means to bribe and extort for a national takeover.

  3. That’s sort of the point. If it was so easy to guess exactly what it will do, it would be mediocre and someone else (like Samsung or Moto) would have done it already.

    It’s easier to guess what it will NOT be.

  4. iWatch is a watch with Apple technology design. So guys stick to right direction.

    Why you people think that it can write 1000 words email.. do photoshop.. editing videos.. play full HD videos.. lauch rocket.. ???

    iWatch is a watch.

  5. The thing probably never existed in the first place. But since all the hypes been created Apple have thought “Gee. i guess people will buy it. Lets make it”.

  6. It seems these analysts no nothing about Apple. Products usually get reviewed by the board 18 months prior to seeing public eye, yet this analyst is saying that Apple is planning on launching it next year but it’s still in development. I fall FUD on the basic fact that this ANAL-YST defiantly doesn’t have his facts to basic Apple knowledge.

    Also if Apple is working on the iWatch, then it will do more then what a watch can do. Remember, Apple only builds products if it solves problem the original category failed to produce. The iWatch (if real) is going to be something we didn’t know we couldn’t live without

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